#AD3147

Closest named color: Light Burgundy (#A8415B). oklch(50.7% 0.16 14.9), rgb(173, 49, 71).

Aa

White text reads best on this color (6.34:1).

About this color

#AD3147 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.160 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.033 away. White text reads best on it, at 6.34:1.

Hue familyReds
Lightnessmedium-dark (51%)
Chromavivid (0.160)
Temperaturewarm
Nearest nameLight Burgundy (#A8415B)
Black text3.30:1
White text6.34:1

Values

HEX#AD3147
RGBrgb(173, 49, 71)
HSLhsl(349, 56%, 44%)
OKLCHoklch(50.7% 0.16 14.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD3147 6.34:1 AA Lc -85.6 Fine for body text
Black text on #AD3147 3.30:1 AA large text Lc 23.6 Dividers and decoration only
#AD3147 text on white 6.34:1 AA Lc 80.5 Fine for body text
#AD3147 text on black 3.30:1 AA large text Lc -21.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F9E4E5

    oklch(93.6% 0.023 14.3)

  3. Step 200

    200

    #F4CED0

    oklch(88.4% 0.043 14.4)

  4. Step 300

    300

    #EEADB1

    oklch(81% 0.077 14.8)

  5. Step 400

    400

    #E37F88

    oklch(70.8% 0.123 15)

  6. Step 500

    500

    #D75A6A

    oklch(63.1% 0.157 15)

  7. Step 600

    600

    #C33B52

    oklch(55.7% 0.172 15.1)

  8. Step 700

    700 (this color)

    #AD3147

    oklch(50.7% 0.16 14.9)

  9. Step 800

    800

    #882637

    oklch(42.7% 0.132 14.9)

  10. Step 900

    900

    #6E2530

    oklch(37.8% 0.104 14.6)

  11. Step 950

    950

    #41171C

    oklch(27.1% 0.065 15.3)

Export this scale for Tailwind in the Tailwind colors tool

#AD3147 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#514F470.177
Deuteranopia (no green cones)#7169440.162
Tritanopia (no blue cones)#BD103A0.039
Achromatopsia (no color)#5F5F5F0.161

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD3147

    #AD3147

    oklch(50.7% 0.16 14.9)

  • #007474

    #007474

    oklch(50.6% 0.086 194.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD3147

    #AD3147

    oklch(50.7% 0.16 14.9)

  • #A0357A

    #A0357A

    oklch(50.6% 0.16 344.7)

  • #A54200

    #A54200

    oklch(50.6% 0.145 44.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD3147

    #AD3147

    oklch(50.7% 0.16 14.9)

  • #007856

    #007856

    oklch(50.7% 0.107 165.1)

  • #00708E

    #00708E

    oklch(50.7% 0.096 224.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD3147

    #AD3147

    oklch(50.7% 0.16 14.9)

  • #3C7600

    #3C7600

    oklch(50.6% 0.147 134.8)

  • #0D64BD

    #0D64BD

    oklch(50.8% 0.159 254.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD3147

    #AD3147

    oklch(50.7% 0.16 14.9)

  • #6F6800

    #6F6800

    oklch(50.8% 0.108 105)

  • #007474

    #007474

    oklch(50.6% 0.086 194.8)

  • #5F52BB

    #5F52BB

    oklch(50.8% 0.159 284.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3147, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD3147 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.