#AD3099
Closest named color: Warm Purple (#952E8F). oklch(53.6% 0.196 335.2), rgb(173, 48, 153).
Aa
White text reads best on this color (5.73:1).
About this color
#AD3099 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.196 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.050 away. White text reads best on it, at 5.73:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.65:1 |
| White text | 5.73:1 |
Values
| HEX | #AD3099 |
| RGB | rgb(173, 48, 153) |
| HSL | hsl(310, 57%, 43%) |
| OKLCH | oklch(53.6% 0.196 335.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3099 | 5.73:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #AD3099 | 3.65:1 | AA large text | Lc 26.5 | Dividers and decoration only |
| #AD3099 text on white | 5.73:1 | AA | Lc 77.6 | Fine for body text |
| #AD3099 text on black | 3.65:1 | AA large text | Lc -24.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EFCEE6
oklch(88.6% 0.048 335.7)
-
Step 300
300
#E5ABD7
oklch(80.8% 0.089 335.3)
-
Step 400
400
#D67CC3
oklch(70.7% 0.142 335.2)
-
Step 500
500
#C957B4
oklch(63.2% 0.181 335.2)
-
Step 600
600 (this color)
#AD3099
oklch(53.6% 0.196 335.2)
-
Step 700
700
#9A2888
oklch(49.1% 0.182 335.2)
-
Step 800
800
#7D236F
oklch(42.6% 0.152 334.8)
-
Step 900
900
#65235A
oklch(37.6% 0.118 334.8)
-
Step 950
950
#3C1634
oklch(27.1% 0.074 336.2)
#AD3099 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #305A9C | 0.213 |
| Deuteranopia (no green cones) | #5C6D96 | 0.182 |
| Tritanopia (no blue cones) | #B63A61 | 0.098 |
| Achromatopsia (no color) | #666666 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3099
#AD3099
oklch(53.6% 0.196 335.2)
- #00834A
#00834A
oklch(53.6% 0.132 155.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3099, closest first.
No curated palette has a color within ΔE 0.04 of #AD3099.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.050
- Purply #983FB2 ΔE 0.059
- Medium Violet Red #C71585 ΔE 0.061
- Purpley Pink #C83CB9 ΔE 0.073
- Light Eggplant #894585 ΔE 0.081
- Pinky Purple #C94CBE ΔE 0.089
- Red Violet #9E0168 ΔE 0.089
- Light Plum #9D5783 ΔE 0.092
Use #AD3099 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.