#AD307E
Closest named color: Medium Violet Red (#C71585). oklch(52.4% 0.178 346.7), rgb(173, 48, 126).
Aa
White text reads best on this color (5.99:1).
About this color
#AD307E is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.178 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. White text reads best on it, at 5.99:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.50:1 |
| White text | 5.99:1 |
Values
| HEX | #AD307E |
| RGB | rgb(173, 48, 126) |
| HSL | hsl(323, 57%, 43%) |
| OKLCH | oklch(52.4% 0.178 346.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD307E | 5.99:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD307E | 3.50:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AD307E text on white | 5.99:1 | AA | Lc 78.9 | Fine for body text |
| #AD307E text on black | 3.50:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDF
oklch(88.5% 0.044 346.4)
-
Step 300
300
#E8ACCB
oklch(80.9% 0.08 346.7)
-
Step 400
400
#DA7EB0
oklch(70.7% 0.128 347.1)
-
Step 500
500
#CD5A9D
oklch(63.2% 0.164 346.8)
-
Step 600
600 (this color)
#AD307E
oklch(52.4% 0.178 346.7)
-
Step 700
700
#9E2C73
oklch(49.1% 0.166 346.7)
-
Step 800
800
#80265E
oklch(42.6% 0.138 346.2)
-
Step 900
900
#68254D
oklch(37.8% 0.108 346.6)
-
Step 950
950
#3D172D
oklch(27.1% 0.067 346.7)
#AD307E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #405580 | 0.198 |
| Deuteranopia (no green cones) | #656B7B | 0.175 |
| Tritanopia (no blue cones) | #B92C53 | 0.072 |
| Achromatopsia (no color) | #636363 | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD307E
#AD307E
oklch(52.4% 0.178 346.7)
- #007D5C
#007D5C
oklch(52.3% 0.108 166.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD307E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Warm Purple #952E8F ΔE 0.060
- Red Violet #9E0168 ΔE 0.064
- Deep Magenta #A0025C ΔE 0.070
- Light Burgundy #A8415B ΔE 0.070
- Violet Red #A50055 ΔE 0.072
- Light Eggplant #894585 ΔE 0.074
- Dark Fuchsia #9D0759 ΔE 0.075
Use #AD307E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.