#AD3031
Closest named color: Firebrick (#B22222). oklch(50.2% 0.162 24.8), rgb(173, 48, 49).
Aa
White text reads best on this color (6.47:1).
About this color
#AD3031 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.162 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Firebrick (#B22222), ΔE 0.020 away. White text reads best on it, at 6.47:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Firebrick (#B22222) |
| Black text | 3.24:1 |
| White text | 6.47:1 |
Values
| HEX | #AD3031 |
| RGB | rgb(173, 48, 49) |
| HSL | hsl(360, 57%, 43%) |
| OKLCH | oklch(50.2% 0.162 24.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3031 | 6.47:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #AD3031 | 3.24:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #AD3031 text on white | 6.47:1 | AA | Lc 80.9 | Fine for body text |
| #AD3031 text on black | 3.24:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F9E4E2
oklch(93.5% 0.023 24.1)
-
Step 200
200
#F5CFCB
oklch(88.6% 0.043 25.1)
-
Step 300
300
#EFADA7
oklch(80.8% 0.079 24.8)
-
Step 400
400
#E48079
oklch(70.8% 0.125 24.9)
-
Step 500
500
#D95B56
oklch(63.1% 0.16 25)
-
Step 600
600
#C53C3C
oklch(55.7% 0.174 24.8)
-
Step 700
700 (this color)
#AD3031
oklch(50.2% 0.162 24.8)
-
Step 800
800
#892727
oklch(42.6% 0.133 24.8)
-
Step 900
900
#6F2624
oklch(37.8% 0.104 25)
-
Step 950
950
#411715
oklch(26.9% 0.066 25.2)
#AD3031 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544D30 | 0.174 |
| Deuteranopia (no green cones) | #73682D | 0.160 |
| Tritanopia (no blue cones) | #BE0032 | 0.046 |
| Achromatopsia (no color) | #5E5E5E | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3031
#AD3031
oklch(50.2% 0.162 24.8)
- #00717B
#00717B
oklch(50.1% 0.086 205.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3031, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Firebrick #B22222 ΔE 0.020
- Brown #A52A2A ΔE 0.021
- Rufous #AE2012 ΔE 0.028
- Rusty Red #AF2F0D ΔE 0.029
- Brick #A03623 ΔE 0.032
- Rust Red #AA2704 ΔE 0.033
- Rouge #AB1239 ΔE 0.042
- Dull Red #BB3F3F ΔE 0.043
Use #AD3031 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.