#AD2D7F
Closest named color: Medium Violet Red (#C71585). oklch(52.1% 0.183 346), rgb(173, 45, 127).
Aa
White text reads best on this color (6.07:1).
About this color
#AD2D7F is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.183 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.052 away. White text reads best on it, at 6.07:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.45:1 |
| White text | 6.07:1 |
Values
| HEX | #AD2D7F |
| RGB | rgb(173, 45, 127) |
| HSL | hsl(322, 59%, 43%) |
| OKLCH | oklch(52.1% 0.183 346) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2D7F | 6.07:1 | AA | Lc -84.4 | Fine for body text |
| Black text on #AD2D7F | 3.45:1 | AA large text | Lc 24.9 | Dividers and decoration only |
| #AD2D7F text on white | 6.07:1 | AA | Lc 79.2 | Fine for body text |
| #AD2D7F text on black | 3.45:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F2CDE0
oklch(88.5% 0.048 345.8)
-
Step 300
300
#EBAACD
oklch(80.9% 0.088 345.7)
-
Step 400
400
#DE7AB3
oklch(70.7% 0.141 346)
-
Step 500
500
#D253A0
oklch(63.1% 0.18 346.1)
-
Step 600
600
#BD318B
oklch(55.6% 0.196 346)
-
Step 700
700 (this color)
#AD2D7F
oklch(52.1% 0.183 346)
-
Step 800
800
#841F60
oklch(42.7% 0.151 346)
-
Step 900
900
#6B214F
oklch(37.8% 0.118 345.9)
-
Step 950
950
#3F142E
oklch(27% 0.076 346.1)
#AD2D7F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5481 | 0.202 |
| Deuteranopia (no green cones) | #646A7C | 0.177 |
| Tritanopia (no blue cones) | #B92A52 | 0.075 |
| Achromatopsia (no color) | #626262 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2D7F
#AD2D7F
oklch(52.1% 0.183 346)
- #007D5B
#007D5B
oklch(52.3% 0.109 165.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2D7F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.052
- Warm Purple #952E8F ΔE 0.057
- Red Violet #9E0168 ΔE 0.062
- Deep Magenta #A0025C ΔE 0.068
- Violet Red #A50055 ΔE 0.072
- Dark Fuchsia #9D0759 ΔE 0.074
- Light Burgundy #A8415B ΔE 0.075
- Light Eggplant #894585 ΔE 0.075
Use #AD2D7F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.