#AD2D72
Closest named color: Violet Red (#A50055). oklch(51.6% 0.176 352.1), rgb(173, 45, 114).
Aa
White text reads best on this color (6.18:1).
About this color
#AD2D72 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.176 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.057 away. White text reads best on it, at 6.18:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.39:1 |
| White text | 6.18:1 |
Values
| HEX | #AD2D72 |
| RGB | rgb(173, 45, 114) |
| HSL | hsl(328, 59%, 43%) |
| OKLCH | oklch(51.6% 0.176 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2D72 | 6.18:1 | AA | Lc -84.9 | Fine for body text |
| Black text on #AD2D72 | 3.39:1 | AA large text | Lc 24.4 | Dividers and decoration only |
| #AD2D72 text on white | 6.18:1 | AA | Lc 79.7 | Fine for body text |
| #AD2D72 text on black | 3.39:1 | AA large text | Lc -22.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E4EB
oklch(93.7% 0.024 354.3)
-
Step 200
200
#F3CDDC
oklch(88.5% 0.047 352.4)
-
Step 300
300
#ECAAC6
oklch(80.8% 0.085 352)
-
Step 400
400
#E07BA9
oklch(70.8% 0.135 352.4)
-
Step 500
500
#D45494
oklch(63.1% 0.174 352.2)
-
Step 600
600
#BF337E
oklch(55.6% 0.188 352.3)
-
Step 700
700 (this color)
#AD2D72
oklch(51.6% 0.176 352.1)
-
Step 800
800
#862057
oklch(42.7% 0.146 352.2)
-
Step 900
900
#6C2148
oklch(37.7% 0.115 351.9)
-
Step 950
950
#3F152A
oklch(26.9% 0.071 351.8)
#AD2D72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435274 | 0.197 |
| Deuteranopia (no green cones) | #68696F | 0.173 |
| Tritanopia (no blue cones) | #BA234B | 0.064 |
| Achromatopsia (no color) | #616161 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2D72
#AD2D72
oklch(51.6% 0.176 352.1)
- #007A61
#007A61
oklch(51.6% 0.1 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2D72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.057
- Light Burgundy #A8415B ΔE 0.057
- Red Violet #9E0168 ΔE 0.057
- Deep Magenta #A0025C ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.060
- Dark Fuchsia #9D0759 ΔE 0.062
- Raspberry #B00149 ΔE 0.063
- Warm Purple #952E8F ΔE 0.071
Use #AD2D72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.