#AD2D43
Closest named color: Rouge (#AB1239). oklch(50.2% 0.164 15.9), rgb(173, 45, 67).
Aa
White text reads best on this color (6.49:1).
About this color
#AD2D43 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.164 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.031 away. White text reads best on it, at 6.49:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.23:1 |
| White text | 6.49:1 |
Values
| HEX | #AD2D43 |
| RGB | rgb(173, 45, 67) |
| HSL | hsl(350, 59%, 43%) |
| OKLCH | oklch(50.2% 0.164 15.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2D43 | 6.49:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #AD2D43 | 3.23:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #AD2D43 text on white | 6.49:1 | AA | Lc 81.0 | Fine for body text |
| #AD2D43 text on black | 3.23:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F5CECF
oklch(88.5% 0.044 16.3)
-
Step 300
300
#EFACAF
oklch(80.8% 0.079 16)
-
Step 400
400
#E47E86
oklch(70.7% 0.126 15.8)
-
Step 500
500
#D95868
oklch(63% 0.162 15.6)
-
Step 600
600
#C4384F
oklch(55.5% 0.176 15.8)
-
Step 700
700 (this color)
#AD2D43
oklch(50.2% 0.164 15.9)
-
Step 800
800
#892435
oklch(42.6% 0.135 15.6)
-
Step 900
900
#6F242E
oklch(37.8% 0.106 16)
-
Step 950
950
#41161B
oklch(26.9% 0.067 15.7)
#AD2D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504D43 | 0.180 |
| Deuteranopia (no green cones) | #706840 | 0.167 |
| Tritanopia (no blue cones) | #BE0036 | 0.041 |
| Achromatopsia (no color) | #5E5E5E | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2D43
#AD2D43
oklch(50.2% 0.164 15.9)
- #007374
#007374
oklch(50.3% 0.086 195.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.031
- Brown #A52A2A ΔE 0.035
- Firebrick #B22222 ΔE 0.037
- Light Burgundy #A8415B ΔE 0.040
- Rose Red #BE013C ΔE 0.040
- Raspberry #B00149 ΔE 0.042
- Lipstick Red #C0022F ΔE 0.045
- Rufous #AE2012 ΔE 0.048
Use #AD2D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.