#AD2C78
Closest named color: Medium Violet Red (#C71585). oklch(51.8% 0.18 349.2), rgb(173, 44, 120).
Aa
White text reads best on this color (6.16:1).
About this color
#AD2C78 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.180 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.055 away. White text reads best on it, at 6.16:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.40:1 |
| White text | 6.16:1 |
Values
| HEX | #AD2C78 |
| RGB | rgb(173, 44, 120) |
| HSL | hsl(325, 59%, 43%) |
| OKLCH | oklch(51.8% 0.18 349.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2C78 | 6.16:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #AD2C78 | 3.40:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #AD2C78 text on white | 6.16:1 | AA | Lc 79.5 | Fine for body text |
| #AD2C78 text on black | 3.40:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F3CDDE
oklch(88.5% 0.048 349.4)
-
Step 300
300
#ECAAC9
oklch(80.9% 0.087 349.4)
-
Step 400
400
#DF7AAE
oklch(70.7% 0.139 349.1)
-
Step 500
500
#D3539A
oklch(63% 0.177 349)
-
Step 600
600
#BF3185
oklch(55.7% 0.194 349.1)
-
Step 700
700 (this color)
#AD2C78
oklch(51.8% 0.18 349.2)
-
Step 800
800
#851F5B
oklch(42.6% 0.149 349.3)
-
Step 900
900
#6B214B
oklch(37.7% 0.115 349)
-
Step 950
950
#3F152C
oklch(27% 0.072 349)
#AD2C78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40537A | 0.201 |
| Deuteranopia (no green cones) | #666A75 | 0.177 |
| Tritanopia (no blue cones) | #BA254E | 0.070 |
| Achromatopsia (no color) | #616161 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2C78
#AD2C78
oklch(51.8% 0.18 349.2)
- #007B5E
#007B5E
oklch(51.8% 0.104 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2C78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.055
- Red Violet #9E0168 ΔE 0.057
- Deep Magenta #A0025C ΔE 0.061
- Violet Red #A50055 ΔE 0.063
- Warm Purple #952E8F ΔE 0.064
- Light Burgundy #A8415B ΔE 0.066
- Dark Fuchsia #9D0759 ΔE 0.066
- Raspberry #B00149 ΔE 0.072
Use #AD2C78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.