#AD2C70
Closest named color: Violet Red (#A50055). oklch(51.4% 0.176 353), rgb(173, 44, 112).
Aa
White text reads best on this color (6.22:1).
About this color
#AD2C70 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.176 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.054 away. White text reads best on it, at 6.22:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.37:1 |
| White text | 6.22:1 |
Values
| HEX | #AD2C70 |
| RGB | rgb(173, 44, 112) |
| HSL | hsl(328, 59%, 43%) |
| OKLCH | oklch(51.4% 0.176 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2C70 | 6.22:1 | AA | Lc -85.1 | Fine for body text |
| Black text on #AD2C70 | 3.37:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #AD2C70 text on white | 6.22:1 | AA | Lc 79.9 | Fine for body text |
| #AD2C70 text on black | 3.37:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F3CDDC
oklch(88.5% 0.047 352.4)
-
Step 300
300
#EDAAC5
oklch(80.9% 0.085 353.3)
-
Step 400
400
#E07AA8
oklch(70.6% 0.136 352.7)
-
Step 500
500
#D55493
oklch(63.2% 0.174 352.9)
-
Step 600
600
#C0337D
oklch(55.7% 0.189 353)
-
Step 700
700 (this color)
#AD2C70
oklch(51.4% 0.176 353)
-
Step 800
800
#862056
oklch(42.7% 0.146 352.8)
-
Step 900
900
#6C2147
oklch(37.7% 0.114 352.7)
-
Step 950
950
#401529
oklch(27.1% 0.072 353.9)
#AD2C70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435272 | 0.198 |
| Deuteranopia (no green cones) | #68696D | 0.175 |
| Tritanopia (no blue cones) | #BA204A | 0.062 |
| Achromatopsia (no color) | #616161 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2C70
#AD2C70
oklch(51.4% 0.176 353)
- #007962
#007962
oklch(51.4% 0.098 173.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2C70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.054
- Deep Magenta #A0025C ΔE 0.056
- Light Burgundy #A8415B ΔE 0.056
- Red Violet #9E0168 ΔE 0.056
- Dark Fuchsia #9D0759 ΔE 0.060
- Raspberry #B00149 ΔE 0.060
- Medium Violet Red #C71585 ΔE 0.061
- Dark Rose #B5485D ΔE 0.071
Use #AD2C70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.