#AD2B7B
Closest named color: Medium Violet Red (#C71585). oklch(51.8% 0.182 347.7), rgb(173, 43, 123).
Aa
White text reads best on this color (6.16:1).
About this color
#AD2B7B is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.182 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. White text reads best on it, at 6.16:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.40:1 |
| White text | 6.16:1 |
Values
| HEX | #AD2B7B |
| RGB | rgb(173, 43, 123) |
| HSL | hsl(323, 60%, 42%) |
| OKLCH | oklch(51.8% 0.182 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2B7B | 6.16:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #AD2B7B | 3.40:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #AD2B7B text on white | 6.16:1 | AA | Lc 79.5 | Fine for body text |
| #AD2B7B text on black | 3.40:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CDDF
oklch(88.6% 0.049 347.9)
-
Step 300
300
#ECAACB
oklch(81% 0.088 347.8)
-
Step 400
400
#DF79B0
oklch(70.6% 0.141 347.8)
-
Step 500
500
#D3529D
oklch(63% 0.181 347.6)
-
Step 600
600
#BE3088
oklch(55.5% 0.196 347.4)
-
Step 700
700 (this color)
#AD2B7B
oklch(51.8% 0.182 347.7)
-
Step 800
800
#851E5E
oklch(42.7% 0.152 347.4)
-
Step 900
900
#6B204D
oklch(37.6% 0.118 347.3)
-
Step 950
950
#3F142D
oklch(26.9% 0.075 347.3)
#AD2B7B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E537D | 0.204 |
| Deuteranopia (no green cones) | #656978 | 0.177 |
| Tritanopia (no blue cones) | #B9264F | 0.073 |
| Achromatopsia (no color) | #616161 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2B7B
#AD2B7B
oklch(51.8% 0.182 347.7)
- #007B5C
#007B5C
oklch(51.8% 0.105 167.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2B7B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Red Violet #9E0168 ΔE 0.057
- Warm Purple #952E8F ΔE 0.060
- Deep Magenta #A0025C ΔE 0.063
- Violet Red #A50055 ΔE 0.066
- Dark Fuchsia #9D0759 ΔE 0.068
- Light Burgundy #A8415B ΔE 0.071
- Raspberry #B00149 ΔE 0.076
Use #AD2B7B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.