#AD2B40
Closest named color: Rouge (#AB1239). oklch(50% 0.165 16.8), rgb(173, 43, 64).
Aa
White text reads best on this color (6.56:1).
About this color
#AD2B40 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.165 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.028 away. White text reads best on it, at 6.56:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.19:1 |
| White text | 6.56:1 |
Values
| HEX | #AD2B40 |
| RGB | rgb(173, 43, 64) |
| HSL | hsl(350, 60%, 42%) |
| OKLCH | oklch(50% 0.165 16.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2B40 | 6.56:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #AD2B40 | 3.19:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #AD2B40 text on white | 6.56:1 | AA | Lc 81.2 | Fine for body text |
| #AD2B40 text on black | 3.19:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E4
oklch(93.6% 0.023 17.6)
-
Step 200
200
#F5CECF
oklch(88.5% 0.044 16.3)
-
Step 300
300
#F0ACAE
oklch(80.9% 0.08 17)
-
Step 400
400
#E57D84
oklch(70.7% 0.128 16.6)
-
Step 500
500
#DA5865
oklch(63.1% 0.163 17.1)
-
Step 600
600
#C5374D
oklch(55.5% 0.178 16.6)
-
Step 700
700 (this color)
#AD2B40
oklch(50% 0.165 16.8)
-
Step 800
800
#8A2433
oklch(42.7% 0.136 17)
-
Step 900
900
#6F242D
oklch(37.7% 0.106 16.8)
-
Step 950
950
#41161A
oklch(26.9% 0.067 17.2)
#AD2B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C40 | 0.183 |
| Deuteranopia (no green cones) | #70673C | 0.168 |
| Tritanopia (no blue cones) | #BE0034 | 0.039 |
| Achromatopsia (no color) | #5D5D5D | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2B40
#AD2B40
oklch(50% 0.165 16.8)
- #007274
#007274
oklch(50.1% 0.085 196.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.028
- Brown #A52A2A ΔE 0.032
- Firebrick #B22222 ΔE 0.033
- Rose Red #BE013C ΔE 0.039
- Raspberry #B00149 ΔE 0.041
- Lipstick Red #C0022F ΔE 0.043
- Light Burgundy #A8415B ΔE 0.044
- Rufous #AE2012 ΔE 0.044
Use #AD2B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.