#AD2972
Closest named color: Red Violet (#9E0168). oklch(51.3% 0.18 351.7), rgb(173, 41, 114).
Aa
White text reads best on this color (6.29:1).
About this color
#AD2972 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.180 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.053 away. White text reads best on it, at 6.29:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.33:1 |
| White text | 6.29:1 |
Values
| HEX | #AD2972 |
| RGB | rgb(173, 41, 114) |
| HSL | hsl(327, 62%, 42%) |
| OKLCH | oklch(51.3% 0.18 351.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2972 | 6.29:1 | AA | Lc -85.3 | Fine for body text |
| Black text on #AD2972 | 3.33:1 | AA large text | Lc 24.0 | Dividers and decoration only |
| #AD2972 text on white | 6.29:1 | AA | Lc 80.1 | Fine for body text |
| #AD2972 text on black | 3.33:1 | AA large text | Lc -21.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CDDD
oklch(88.6% 0.048 351.5)
-
Step 300
300
#EDAAC7
oklch(80.9% 0.087 351.5)
-
Step 400
400
#E179AA
oklch(70.6% 0.14 351.7)
-
Step 500
500
#D55295
oklch(63% 0.178 351.7)
-
Step 600
600
#C03080
oklch(55.6% 0.193 351.4)
-
Step 700
700 (this color)
#AD2972
oklch(51.3% 0.18 351.7)
-
Step 800
800
#861E58
oklch(42.6% 0.149 351.3)
-
Step 900
900
#6C2048
oklch(37.6% 0.116 351.6)
-
Step 950
950
#40142A
oklch(27% 0.074 352.1)
#AD2972 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415174 | 0.202 |
| Deuteranopia (no green cones) | #66696F | 0.180 |
| Tritanopia (no blue cones) | #BA1E4A | 0.066 |
| Achromatopsia (no color) | #606060 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2972
#AD2972
oklch(51.3% 0.18 351.7)
- #007960
#007960
oklch(51.3% 0.1 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2972, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.053
- Deep Magenta #A0025C ΔE 0.054
- Violet Red #A50055 ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.059
- Dark Fuchsia #9D0759 ΔE 0.059
- Light Burgundy #A8415B ΔE 0.062
- Raspberry #B00149 ΔE 0.062
- Warm Purple #952E8F ΔE 0.069
Use #AD2972 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.