#AD2961
Closest named color: Raspberry (#B00149). oklch(50.7% 0.173 0), rgb(173, 41, 97).
Aa
White text reads best on this color (6.42:1).
About this color
#AD2961 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.173 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.040 away. White text reads best on it, at 6.42:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.26:1 |
| White text | 6.42:1 |
Values
| HEX | #AD2961 |
| RGB | rgb(173, 41, 97) |
| HSL | hsl(335, 62%, 42%) |
| OKLCH | oklch(50.7% 0.173 0) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2961 | 6.42:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #AD2961 | 3.26:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #AD2961 text on white | 6.42:1 | AA | Lc 80.6 | Fine for body text |
| #AD2961 text on black | 3.26:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E4E9
oklch(93.7% 0.024 1.3)
-
Step 200
200
#F5CDD8
oklch(88.6% 0.047 359.7)
-
Step 300
300
#EFAABE
oklch(80.9% 0.085 0.2)
-
Step 400
400
#E37B9D
oklch(70.8% 0.133 0.2)
-
Step 500
500
#D85485
oklch(63.2% 0.171 0.2)
-
Step 600
600
#C3326F
oklch(55.6% 0.187 359.9)
-
Step 700
700 (this color)
#AD2961
oklch(50.7% 0.173 0)
-
Step 800
800
#88204C
oklch(42.7% 0.143 359.7)
-
Step 900
900
#6E213F
oklch(37.7% 0.112 0.1)
-
Step 950
950
#411525
oklch(27.1% 0.071 0.3)
#AD2961 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474E62 | 0.194 |
| Deuteranopia (no green cones) | #6A685E | 0.176 |
| Tritanopia (no blue cones) | #BC1141 | 0.053 |
| Achromatopsia (no color) | #5F5F5F | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2961
#AD2961
oklch(50.7% 0.173 0)
- #007667
#007667
oklch(50.7% 0.092 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2961, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.040
- Violet Red #A50055 ΔE 0.043
- Light Burgundy #A8415B ΔE 0.044
- Deep Magenta #A0025C ΔE 0.050
- Dark Fuchsia #9D0759 ΔE 0.053
- Rouge #AB1239 ΔE 0.057
- Red Violet #9E0168 ΔE 0.059
- Rose Red #BE013C ΔE 0.060
Use #AD2961 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.