#AD2913
Closest named color: Rust Red (#AA2704). oklch(49.2% 0.172 32), rgb(173, 41, 19).
Aa
White text reads best on this color (6.76:1).
About this color
#AD2913 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.172 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Rust Red (#AA2704), ΔE 0.010 away. White text reads best on it, at 6.76:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Rust Red (#AA2704) |
| Black text | 3.10:1 |
| White text | 6.76:1 |
Values
| HEX | #AD2913 |
| RGB | rgb(173, 41, 19) |
| HSL | hsl(9, 80%, 38%) |
| OKLCH | oklch(49.2% 0.172 32) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2913 | 6.76:1 | AA | Lc -87.0 | Fine for body text |
| Black text on #AD2913 | 3.10:1 | AA large text | Lc 22.2 | Dividers and decoration only |
| #AD2913 text on white | 6.76:1 | AA | Lc 81.9 | Fine for body text |
| #AD2913 text on black | 3.10:1 | AA large text | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FAE4E0
oklch(93.6% 0.025 29.9)
-
Step 200
200
#F6CFC6
oklch(88.5% 0.046 33.2)
-
Step 300
300
#F1AD9F
oklch(80.8% 0.083 31.9)
-
Step 400
400
#E77F6B
oklch(70.7% 0.132 32)
-
Step 500
500
#DD5942
oklch(63.1% 0.17 32)
-
Step 600
600
#C83821
oklch(55.5% 0.184 31.8)
-
Step 700
700 (this color)
#AD2913
oklch(49.2% 0.172 32)
-
Step 800
800
#8C2413
oklch(42.6% 0.142 32)
-
Step 900
900
#712417
oklch(37.7% 0.112 32)
-
Step 950
950
#42170F
oklch(27% 0.069 32.4)
#AD2913 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53490D | 0.181 |
| Deuteranopia (no green cones) | #736608 | 0.165 |
| Tritanopia (no blue cones) | #BF0026 | 0.047 |
| Achromatopsia (no color) | #5B5B5B | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2913
#AD2913
oklch(49.2% 0.172 32)
- #006D7D
#006D7D
oklch(49.1% 0.086 212.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2913, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rust Red #AA2704 ΔE 0.010
- Rufous #AE2012 ΔE 0.011
- Rusty Red #AF2F0D ΔE 0.012
- Firebrick #B22222 ΔE 0.018
- Brown #A52A2A ΔE 0.025
- Brick #A03623 ΔE 0.028
- Burnt Red #9F2305 ΔE 0.033
- Russet #A13905 ΔE 0.034
Use #AD2913 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.