#AD2794
Closest named color: Warm Purple (#952E8F). oklch(52.7% 0.202 337), rgb(173, 39, 148).
Aa
White text reads best on this color (6.00:1).
About this color
#AD2794 is a medium-dark, vivid pink. In OKLCH its lightness is 53%, its chroma 0.202 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.048 away. White text reads best on it, at 6.00:1.
| Hue family | Pinks |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.49:1 |
| White text | 6.00:1 |
Values
| HEX | #AD2794 |
| RGB | rgb(173, 39, 148) |
| HSL | hsl(311, 63%, 42%) |
| OKLCH | oklch(52.7% 0.202 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2794 | 6.00:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #AD2794 | 3.49:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #AD2794 text on white | 6.00:1 | AA | Lc 78.7 | Fine for body text |
| #AD2794 text on black | 3.49:1 | AA large text | Lc -23.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE5
oklch(88.5% 0.05 337.5)
-
Step 300
300
#E7AAD6
oklch(80.8% 0.091 336.9)
-
Step 400
400
#D97BC1
oklch(70.8% 0.145 337.3)
-
Step 500
500
#CC54B2
oklch(63.1% 0.186 336.9)
-
Step 600
600 (this color)
#AD2794
oklch(52.7% 0.202 337)
-
Step 700
700
#9D2386
oklch(49.1% 0.188 337.1)
-
Step 800
800
#80206D
oklch(42.7% 0.156 337.2)
-
Step 900
900
#672158
oklch(37.6% 0.121 337.2)
-
Step 950
950
#3D1534
oklch(27.1% 0.077 337.1)
#AD2794 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B5697 | 0.223 |
| Deuteranopia (no green cones) | #5B6A91 | 0.189 |
| Tritanopia (no blue cones) | #B6305C | 0.097 |
| Achromatopsia (no color) | #636363 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2794
#AD2794
oklch(52.7% 0.202 337)
- #00804C
#00804C
oklch(52.8% 0.126 156.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2794, closest first.
No curated palette has a color within ΔE 0.04 of #AD2794.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.048
- Medium Violet Red #C71585 ΔE 0.057
- Purply #983FB2 ΔE 0.067
- Red Violet #9E0168 ΔE 0.079
- Purpley Pink #C83CB9 ΔE 0.081
- Light Eggplant #894585 ΔE 0.084
- Dark Magenta #8B008B ΔE 0.085
- Deep Magenta #A0025C ΔE 0.092
Use #AD2794 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.