#AD2790
Closest named color: Warm Purple (#952E8F). oklch(52.5% 0.199 338.5), rgb(173, 39, 144).
Aa
White text reads best on this color (6.05:1).
About this color
#AD2790 is a medium-dark, vivid pink. In OKLCH its lightness is 52%, its chroma 0.199 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.047 away. White text reads best on it, at 6.05:1.
| Hue family | Pinks |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.46:1 |
| White text | 6.05:1 |
Values
| HEX | #AD2790 |
| RGB | rgb(173, 39, 144) |
| HSL | hsl(313, 63%, 42%) |
| OKLCH | oklch(52.5% 0.199 338.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2790 | 6.05:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD2790 | 3.46:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AD2790 text on white | 6.05:1 | AA | Lc 78.9 | Fine for body text |
| #AD2790 text on black | 3.46:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E8AAD4
oklch(80.9% 0.09 338.9)
-
Step 400
400
#D97BBF
oklch(70.7% 0.143 338.3)
-
Step 500
500
#CD54AE
oklch(63.1% 0.184 338.8)
-
Step 600
600 (this color)
#AD2790
oklch(52.5% 0.199 338.5)
-
Step 700
700
#9E2483
oklch(49.1% 0.185 338.7)
-
Step 800
800
#80216B
oklch(42.7% 0.153 338.3)
-
Step 900
900
#682257
oklch(37.8% 0.12 338.6)
-
Step 950
950
#3D1533
oklch(27% 0.076 338.3)
#AD2790 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E5593 | 0.221 |
| Deuteranopia (no green cones) | #5C6A8D | 0.189 |
| Tritanopia (no blue cones) | #B72E59 | 0.095 |
| Achromatopsia (no color) | #636363 | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2790
#AD2790
oklch(52.5% 0.199 338.5)
- #007F4F
#007F4F
oklch(52.6% 0.122 158.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2790, closest first.
No curated palette has a color within ΔE 0.04 of #AD2790.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.047
- Medium Violet Red #C71585 ΔE 0.055
- Purply #983FB2 ΔE 0.072
- Red Violet #9E0168 ΔE 0.074
- Light Eggplant #894585 ΔE 0.082
- Purpley Pink #C83CB9 ΔE 0.085
- Dark Magenta #8B008B ΔE 0.086
- Deep Magenta #A0025C ΔE 0.087
Use #AD2790 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.