#AD2774
Closest named color: Red Violet (#9E0168). oklch(51.2% 0.183 350.6), rgb(173, 39, 116).
Aa
White text reads best on this color (6.32:1).
About this color
#AD2774 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.183 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.051 away. White text reads best on it, at 6.32:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.31:1 |
| White text | 6.32:1 |
Values
| HEX | #AD2774 |
| RGB | rgb(173, 39, 116) |
| HSL | hsl(326, 63%, 42%) |
| OKLCH | oklch(51.2% 0.183 350.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2774 | 6.32:1 | AA | Lc -85.3 | Fine for body text |
| Black text on #AD2774 | 3.31:1 | AA large text | Lc 23.9 | Dividers and decoration only |
| #AD2774 text on white | 6.32:1 | AA | Lc 80.2 | Fine for body text |
| #AD2774 text on black | 3.31:1 | AA large text | Lc -21.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EDA9C8
oklch(80.8% 0.089 350.3)
-
Step 400
400
#E179AC
oklch(70.7% 0.141 350.6)
-
Step 500
500
#D65198
oklch(63.2% 0.182 350.5)
-
Step 600
600
#C12E82
oklch(55.6% 0.197 350.7)
-
Step 700
700 (this color)
#AD2774
oklch(51.2% 0.183 350.6)
-
Step 800
800
#871D5A
oklch(42.8% 0.152 350.4)
-
Step 900
900
#6D204A
oklch(37.8% 0.118 350.6)
-
Step 950
950
#40142B
oklch(27% 0.075 350.8)
#AD2774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5076 | 0.205 |
| Deuteranopia (no green cones) | #656871 | 0.181 |
| Tritanopia (no blue cones) | #BA1C4A | 0.069 |
| Achromatopsia (no color) | #606060 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2774
#AD2774
oklch(51.2% 0.183 350.6)
- #00795E
#00795E
oklch(51.2% 0.101 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.051
- Deep Magenta #A0025C ΔE 0.054
- Violet Red #A50055 ΔE 0.055
- Medium Violet Red #C71585 ΔE 0.057
- Dark Fuchsia #9D0759 ΔE 0.059
- Raspberry #B00149 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.066
- Warm Purple #952E8F ΔE 0.067
Use #AD2774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.