#AD2649
Closest named color: Rouge (#AB1239). oklch(49.7% 0.171 11.5), rgb(173, 38, 73).
Aa
White text reads best on this color (6.66:1).
About this color
#AD2649 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.171 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.026 away. White text reads best on it, at 6.66:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.15:1 |
| White text | 6.66:1 |
Values
| HEX | #AD2649 |
| RGB | rgb(173, 38, 73) |
| HSL | hsl(344, 64%, 41%) |
| OKLCH | oklch(49.7% 0.171 11.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2649 | 6.66:1 | AA | Lc -86.6 | Fine for body text |
| Black text on #AD2649 | 3.15:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #AD2649 text on white | 6.66:1 | AA | Lc 81.5 | Fine for body text |
| #AD2649 text on black | 3.15:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F6CDD1
oklch(88.4% 0.047 11.4)
-
Step 300
300
#F1ABB3
oklch(81% 0.083 11.5)
-
Step 400
400
#E67B8B
oklch(70.7% 0.133 11.6)
-
Step 500
500
#DB556F
oklch(63.1% 0.168 11.5)
-
Step 600
600
#C63357
oklch(55.5% 0.183 11.5)
-
Step 700
700 (this color)
#AD2649
oklch(49.7% 0.171 11.5)
-
Step 800
800
#8B213B
oklch(42.8% 0.141 11.5)
-
Step 900
900
#702232
oklch(37.8% 0.11 11.9)
-
Step 950
950
#42151E
oklch(27% 0.07 10.9)
#AD2649 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4B49 | 0.191 |
| Deuteranopia (no green cones) | #6E6646 | 0.173 |
| Tritanopia (no blue cones) | #BD0035 | 0.040 |
| Achromatopsia (no color) | #5C5C5C | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2649
#AD2649
oklch(49.7% 0.171 11.5)
- #00726F
#00726F
oklch(49.9% 0.086 191.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2649, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.026
- Raspberry #B00149 ΔE 0.028
- Rose Red #BE013C ΔE 0.038
- Light Burgundy #A8415B ΔE 0.043
- Brown #A52A2A ΔE 0.045
- Lipstick Red #C0022F ΔE 0.047
- Firebrick #B22222 ΔE 0.048
- Violet Red #A50055 ΔE 0.050
Use #AD2649 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.