#AD2647
Closest named color: Rouge (#AB1239). oklch(49.7% 0.17 12.5), rgb(173, 38, 71).
Aa
White text reads best on this color (6.67:1).
About this color
#AD2647 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.170 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.024 away. White text reads best on it, at 6.67:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.14:1 |
| White text | 6.67:1 |
Values
| HEX | #AD2647 |
| RGB | rgb(173, 38, 71) |
| HSL | hsl(345, 64%, 41%) |
| OKLCH | oklch(49.7% 0.17 12.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2647 | 6.67:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #AD2647 | 3.14:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #AD2647 text on white | 6.67:1 | AA | Lc 81.6 | Fine for body text |
| #AD2647 text on black | 3.14:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F6CDD1
oklch(88.4% 0.047 11.4)
-
Step 300
300
#F1ABB2
oklch(80.9% 0.083 12.5)
-
Step 400
400
#E67B8A
oklch(70.6% 0.133 12.2)
-
Step 500
500
#DB556D
oklch(63.1% 0.168 12.5)
-
Step 600
600
#C63355
oklch(55.5% 0.183 12.4)
-
Step 700
700 (this color)
#AD2647
oklch(49.7% 0.17 12.5)
-
Step 800
800
#8B2139
oklch(42.8% 0.141 12.7)
-
Step 900
900
#702231
oklch(37.8% 0.11 12.7)
-
Step 950
950
#42151D
oklch(27% 0.07 12.3)
#AD2647 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4A47 | 0.191 |
| Deuteranopia (no green cones) | #6E6643 | 0.174 |
| Tritanopia (no blue cones) | #BE0034 | 0.040 |
| Achromatopsia (no color) | #5C5C5C | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2647
#AD2647
oklch(49.7% 0.17 12.5)
- #00716F
#00716F
oklch(49.6% 0.085 192.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2647, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.024
- Raspberry #B00149 ΔE 0.029
- Rose Red #BE013C ΔE 0.037
- Brown #A52A2A ΔE 0.042
- Light Burgundy #A8415B ΔE 0.044
- Firebrick #B22222 ΔE 0.045
- Lipstick Red #C0022F ΔE 0.046
- Cranberry #9E003A ΔE 0.051
Use #AD2647 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.