#AD261D
Closest named color: Rufous (#AE2012). oklch(49% 0.173 29), rgb(173, 38, 29).
Aa
White text reads best on this color (6.83:1).
About this color
#AD261D is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.173 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Rufous (#AE2012), ΔE 0.008 away. White text reads best on it, at 6.83:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Rufous (#AE2012) |
| Black text | 3.07:1 |
| White text | 6.83:1 |
Values
| HEX | #AD261D |
| RGB | rgb(173, 38, 29) |
| HSL | hsl(4, 71%, 40%) |
| OKLCH | oklch(49% 0.173 29) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD261D | 6.83:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #AD261D | 3.07:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #AD261D text on white | 6.83:1 | AA | Lc 82.1 | Fine for body text |
| #AD261D text on black | 3.07:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FAE4E1
oklch(93.6% 0.025 26.9)
-
Step 200
200
#F6CEC8
oklch(88.4% 0.046 28)
-
Step 300
300
#F2ADA2
oklch(81% 0.083 29.1)
-
Step 400
400
#E87E6F
oklch(70.8% 0.134 29.3)
-
Step 500
500
#DE5749
oklch(63.1% 0.172 28.8)
-
Step 600
600
#C9362B
oklch(55.6% 0.186 28.8)
-
Step 700
700 (this color)
#AD261D
oklch(49% 0.173 29)
-
Step 800
800
#8D231A
oklch(42.8% 0.143 29.2)
-
Step 900
900
#71231C
oklch(37.6% 0.112 28.6)
-
Step 950
950
#431611
oklch(27.1% 0.071 28.9)
#AD261D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #51481A | 0.185 |
| Deuteranopia (no green cones) | #726516 | 0.168 |
| Tritanopia (no blue cones) | #BF0026 | 0.042 |
| Achromatopsia (no color) | #5B5B5B | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD261D
#AD261D
oklch(49% 0.173 29)
- #006D7A
#006D7A
oklch(49% 0.084 209.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD261D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rufous #AE2012 ΔE 0.008
- Firebrick #B22222 ΔE 0.012
- Rust Red #AA2704 ΔE 0.016
- Brown #A52A2A ΔE 0.019
- Rusty Red #AF2F0D ΔE 0.020
- Brick #A03623 ΔE 0.030
- Burnt Red #9F2305 ΔE 0.034
- Scarlet #BE0119 ΔE 0.037
Use #AD261D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.