#AD2474
Closest named color: Red Violet (#9E0168). oklch(51% 0.186 350.3), rgb(173, 36, 116).
Aa
White text reads best on this color (6.39:1).
About this color
#AD2474 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.186 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.048 away. White text reads best on it, at 6.39:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.28:1 |
| White text | 6.39:1 |
Values
| HEX | #AD2474 |
| RGB | rgb(173, 36, 116) |
| HSL | hsl(325, 66%, 41%) |
| OKLCH | oklch(51% 0.186 350.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2474 | 6.39:1 | AA | Lc -85.6 | Fine for body text |
| Black text on #AD2474 | 3.28:1 | AA large text | Lc 23.7 | Dividers and decoration only |
| #AD2474 text on white | 6.39:1 | AA | Lc 80.4 | Fine for body text |
| #AD2474 text on black | 3.28:1 | AA large text | Lc -21.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C8
oklch(80.9% 0.09 350.7)
-
Step 400
400
#E278AD
oklch(70.7% 0.144 350.1)
-
Step 500
500
#D65098
oklch(63.1% 0.183 350.3)
-
Step 600
600
#C22C83
oklch(55.7% 0.2 350.3)
-
Step 700
700 (this color)
#AD2474
oklch(51% 0.186 350.3)
-
Step 800
800
#871B5A
oklch(42.6% 0.154 350.2)
-
Step 900
900
#6D1F4A
oklch(37.7% 0.119 350.4)
-
Step 950
950
#40132B
oklch(26.9% 0.076 350.4)
#AD2474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4F76 | 0.209 |
| Deuteranopia (no green cones) | #656871 | 0.184 |
| Tritanopia (no blue cones) | #BA1949 | 0.071 |
| Achromatopsia (no color) | #5F5F5F | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2474
#AD2474
oklch(51% 0.186 350.3)
- #00785D
#00785D
oklch(50.9% 0.101 170.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.048
- Deep Magenta #A0025C ΔE 0.052
- Violet Red #A50055 ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.056
- Dark Fuchsia #9D0759 ΔE 0.058
- Raspberry #B00149 ΔE 0.065
- Warm Purple #952E8F ΔE 0.066
- Light Burgundy #A8415B ΔE 0.070
Use #AD2474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.