#AD243C
Closest named color: Rouge (#AB1239). oklch(49.3% 0.172 17.2), rgb(173, 36, 60).
Aa
White text reads best on this color (6.78:1).
About this color
#AD243C is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.172 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.019 away. White text reads best on it, at 6.78:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.09:1 |
| White text | 6.78:1 |
Values
| HEX | #AD243C |
| RGB | rgb(173, 36, 60) |
| HSL | hsl(349, 66%, 41%) |
| OKLCH | oklch(49.3% 0.172 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD243C | 6.78:1 | AA | Lc -87.0 | Fine for body text |
| Black text on #AD243C | 3.09:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #AD243C text on white | 6.78:1 | AA | Lc 81.9 | Fine for body text |
| #AD243C text on black | 3.09:1 | AA large text | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F2ABAD
oklch(80.9% 0.084 17.2)
-
Step 400
400
#E77C82
oklch(70.7% 0.132 17.5)
-
Step 500
500
#DD5563
oklch(63.2% 0.17 17.3)
-
Step 600
600
#C8334A
oklch(55.6% 0.184 17.3)
-
Step 700
700 (this color)
#AD243C
oklch(49.3% 0.172 17.2)
-
Step 800
800
#8C2031
oklch(42.7% 0.143 17.3)
-
Step 900
900
#71222B
oklch(37.8% 0.111 17.7)
-
Step 950
950
#42151A
oklch(26.9% 0.07 16.4)
#AD243C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C493C | 0.191 |
| Deuteranopia (no green cones) | #6F6538 | 0.173 |
| Tritanopia (no blue cones) | #BE002F | 0.036 |
| Achromatopsia (no color) | #5B5B5B | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD243C
#AD243C
oklch(49.3% 0.172 17.2)
- #007072
#007072
oklch(49.4% 0.084 197)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD243C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.019
- Brown #A52A2A ΔE 0.030
- Firebrick #B22222 ΔE 0.031
- Rose Red #BE013C ΔE 0.036
- Raspberry #B00149 ΔE 0.037
- Lipstick Red #C0022F ΔE 0.040
- Rufous #AE2012 ΔE 0.041
- Scarlet #BE0119 ΔE 0.046
Use #AD243C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.