#AD2376
Closest named color: Red Violet (#9E0168). oklch(51% 0.188 349.4), rgb(173, 35, 118).
Aa
White text reads best on this color (6.40:1).
About this color
#AD2376 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.188 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.048 away. White text reads best on it, at 6.40:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.27:1 |
| White text | 6.40:1 |
Values
| HEX | #AD2376 |
| RGB | rgb(173, 35, 118) |
| HSL | hsl(324, 66%, 41%) |
| OKLCH | oklch(51% 0.188 349.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2376 | 6.40:1 | AA | Lc -85.6 | Fine for body text |
| Black text on #AD2376 | 3.27:1 | AA large text | Lc 23.7 | Dividers and decoration only |
| #AD2376 text on white | 6.40:1 | AA | Lc 80.4 | Fine for body text |
| #AD2376 text on black | 3.27:1 | AA large text | Lc -21.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EEA9C9
oklch(80.9% 0.09 349.9)
-
Step 400
400
#E278AE
oklch(70.8% 0.145 349.6)
-
Step 500
500
#D64F9A
oklch(63% 0.186 349.4)
-
Step 600
600
#C22B85
oklch(55.7% 0.202 349.5)
-
Step 700
700 (this color)
#AD2376
oklch(51% 0.188 349.4)
-
Step 800
800
#871B5C
oklch(42.7% 0.155 349.1)
-
Step 900
900
#6D1E4B
oklch(37.7% 0.121 349.4)
-
Step 950
950
#40132C
oklch(26.9% 0.077 349.1)
#AD2376 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4F78 | 0.212 |
| Deuteranopia (no green cones) | #646773 | 0.184 |
| Tritanopia (no blue cones) | #BA194A | 0.073 |
| Achromatopsia (no color) | #5F5F5F | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2376
#AD2376
oklch(51% 0.188 349.4)
- #00785C
#00785C
oklch(50.9% 0.102 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2376, closest first.
No curated palette has a color within ΔE 0.04 of #AD2376.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.048
- Deep Magenta #A0025C ΔE 0.053
- Medium Violet Red #C71585 ΔE 0.055
- Violet Red #A50055 ΔE 0.056
- Dark Fuchsia #9D0759 ΔE 0.059
- Warm Purple #952E8F ΔE 0.064
- Raspberry #B00149 ΔE 0.068
- Light Burgundy #A8415B ΔE 0.073
Use #AD2376 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.