#AD1941
Closest named color: Rouge (#AB1239). oklch(48.7% 0.18 13.2), rgb(173, 25, 65).
Aa
White text reads best on this color (7.01:1).
About this color
#AD1941 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.180 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.012 away. White text reads best on it, at 7.01:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.99:1 |
| White text | 7.01:1 |
Values
| HEX | #AD1941 |
| RGB | rgb(173, 25, 65) |
| HSL | hsl(344, 75%, 39%) |
| OKLCH | oklch(48.7% 0.18 13.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1941 | 7.01:1 | AAA | Lc -87.6 | Fine for body text |
| Black text on #AD1941 | 2.99:1 | Fails | Lc 21.5 | Dividers and decoration only |
| #AD1941 text on white | 7.01:1 | AAA | Lc 82.5 | Fine for body text |
| #AD1941 text on black | 2.99:1 | Fails | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FAE3E5
oklch(93.5% 0.025 11.6)
-
Step 200
200
#F7CDD0
oklch(88.5% 0.048 13.2)
-
Step 300
300
#F3AAB0
oklch(80.9% 0.086 13.7)
-
Step 400
400
#E97987
oklch(70.7% 0.138 13.4)
-
Step 500
500
#DF506A
oklch(63% 0.178 13)
-
Step 600
600
#CA2C52
oklch(55.6% 0.193 13)
-
Step 700
700 (this color)
#AD1941
oklch(48.7% 0.18 13.2)
-
Step 800
800
#8E1B37
oklch(42.7% 0.149 13)
-
Step 900
900
#721F2F
oklch(37.7% 0.116 13.5)
-
Step 950
950
#43141C
oklch(27% 0.073 13.2)
#AD1941 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474641 | 0.202 |
| Deuteranopia (no green cones) | #6C633D | 0.182 |
| Tritanopia (no blue cones) | #BE002C | 0.041 |
| Achromatopsia (no color) | #595959 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1941
#AD1941
oklch(48.7% 0.18 13.2)
- #006E6D
#006E6D
oklch(48.7% 0.083 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1941, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.012
- Raspberry #B00149 ΔE 0.021
- Rose Red #BE013C ΔE 0.034
- Cranberry #9E003A ΔE 0.041
- Brown #A52A2A ΔE 0.042
- Lipstick Red #C0022F ΔE 0.043
- Firebrick #B22222 ΔE 0.044
- Violet Red #A50055 ΔE 0.047
Use #AD1941 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.