#AD0D30
Closest named color: Rouge (#AB1239). oklch(47.8% 0.185 19), rgb(173, 13, 48).
Aa
White text reads best on this color (7.29:1).
About this color
#AD0D30 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.185 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.012 away. White text reads best on it, at 7.29:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.185) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.87:1 |
| White text | 7.29:1 |
Values
| HEX | #AD0D30 |
| RGB | rgb(173, 13, 48) |
| HSL | hsl(347, 86%, 36%) |
| OKLCH | oklch(47.8% 0.185 19) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0D30 | 7.29:1 | AAA | Lc -88.2 | Fine for body text |
| Black text on #AD0D30 | 2.87:1 | Fails | Lc 20.8 | Dividers and decoration only |
| #AD0D30 text on white | 7.29:1 | AAA | Lc 83.2 | Fine for body text |
| #AD0D30 text on black | 2.87:1 | Fails | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CDCC
oklch(88.6% 0.05 19.7)
-
Step 300
300
#F5A9AA
oklch(80.8% 0.09 18.4)
-
Step 400
400
#EC787D
oklch(70.7% 0.143 18.7)
-
Step 500
500
#E34E5C
oklch(63.1% 0.184 18.8)
-
Step 600
600
#CE2742
oklch(55.6% 0.2 18.9)
-
Step 700
700 (this color)
#AD0D30
oklch(47.8% 0.185 19)
-
Step 800
800
#90182B
oklch(42.6% 0.153 19.1)
-
Step 900
900
#741D27
oklch(37.7% 0.12 18.9)
-
Step 950
950
#441317
oklch(26.9% 0.075 19)
#AD0D30 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #464230 | 0.207 |
| Deuteranopia (no green cones) | #6C622B | 0.189 |
| Tritanopia (no blue cones) | #BF001F | 0.040 |
| Achromatopsia (no color) | #565656 | 0.187 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0D30
#AD0D30
oklch(47.8% 0.185 19)
- #006B6E
#006B6E
oklch(47.9% 0.081 198.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0D30, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.012
- Firebrick #B22222 ΔE 0.032
- Brown #A52A2A ΔE 0.033
- Raspberry #B00149 ΔE 0.037
- Rufous #AE2012 ΔE 0.037
- Rose Red #BE013C ΔE 0.038
- Lipstick Red #C0022F ΔE 0.039
- Cranberry #9E003A ΔE 0.040
Use #AD0D30 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.