#AD0A23
Closest named color: Rouge (#AB1239). oklch(47.5% 0.187 23.2), rgb(173, 10, 35).
Aa
White text reads best on this color (7.38:1).
About this color
#AD0A23 is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.187 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.025 away. White text reads best on it, at 7.38:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.84:1 |
| White text | 7.38:1 |
Values
| HEX | #AD0A23 |
| RGB | rgb(173, 10, 35) |
| HSL | hsl(351, 89%, 36%) |
| OKLCH | oklch(47.5% 0.187 23.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0A23 | 7.38:1 | AAA | Lc -88.4 | Fine for body text |
| Black text on #AD0A23 | 2.84:1 | Fails | Lc 20.7 | Dividers and decoration only |
| #AD0A23 text on white | 7.38:1 | AAA | Lc 83.4 | Fine for body text |
| #AD0A23 text on black | 2.84:1 | Fails | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE4E2
oklch(93.7% 0.025 23.6)
-
Step 200
200
#F9CDCA
oklch(88.5% 0.05 22.7)
-
Step 300
300
#F6AAA5
oklch(81% 0.09 23.4)
-
Step 400
400
#ED7875
oklch(70.6% 0.145 23)
-
Step 500
500
#E44F51
oklch(63.2% 0.185 23.4)
-
Step 600
600
#CF2735
oklch(55.6% 0.201 23.2)
-
Step 700
700 (this color)
#AD0A23
oklch(47.5% 0.187 23.2)
-
Step 800
800
#911822
oklch(42.7% 0.155 23.3)
-
Step 900
900
#751D21
oklch(37.8% 0.122 22.9)
-
Step 950
950
#451314
oklch(27% 0.077 22.7)
#AD0A23 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474022 | 0.208 |
| Deuteranopia (no green cones) | #6D611C | 0.187 |
| Tritanopia (no blue cones) | #BF0018 | 0.038 |
| Achromatopsia (no color) | #565656 | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0A23
#AD0A23
oklch(47.5% 0.187 23.2)
- #006970
#006970
oklch(47.4% 0.081 202.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0A23, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.025
- Firebrick #B22222 ΔE 0.026
- Rufous #AE2012 ΔE 0.026
- Brown #A52A2A ΔE 0.029
- Scarlet #BE0119 ΔE 0.036
- Auburn #9B2226 ΔE 0.037
- Carmine #9D0216 ΔE 0.038
- Rust Red #AA2704 ΔE 0.038
Use #AD0A23 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.