#AD0918
Closest named color: Rufous (#AE2012). oklch(47.4% 0.188 26.1), rgb(173, 9, 24).
Aa
White text reads best on this color (7.42:1).
About this color
#AD0918 is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.188 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Rufous (#AE2012), ΔE 0.021 away. White text reads best on it, at 7.42:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Rufous (#AE2012) |
| Black text | 2.82:1 |
| White text | 7.42:1 |
Values
| HEX | #AD0918 |
| RGB | rgb(173, 9, 24) |
| HSL | hsl(355, 90%, 36%) |
| OKLCH | oklch(47.4% 0.188 26.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0918 | 7.42:1 | AAA | Lc -88.5 | Fine for body text |
| Black text on #AD0918 | 2.82:1 | Fails | Lc 20.6 | Dividers and decoration only |
| #AD0918 text on white | 7.42:1 | AAA | Lc 83.5 | Fine for body text |
| #AD0918 text on black | 2.82:1 | Fails | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F9CDC8
oklch(88.5% 0.05 25.7)
-
Step 300
300
#F6AAA2
oklch(80.9% 0.091 25.9)
-
Step 400
400
#EE796F
oklch(70.8% 0.146 26.4)
-
Step 500
500
#E44F49
oklch(63.1% 0.186 26.2)
-
Step 600
600
#D0282B
oklch(55.7% 0.203 26.2)
-
Step 700
700 (this color)
#AD0918
oklch(47.4% 0.188 26.1)
-
Step 800
800
#91181B
oklch(42.6% 0.156 26)
-
Step 900
900
#751E1C
oklch(37.8% 0.121 26.2)
-
Step 950
950
#451311
oklch(27% 0.077 26)
#AD0918 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484016 | 0.207 |
| Deuteranopia (no green cones) | #6D610D | 0.188 |
| Tritanopia (no blue cones) | #BF0013 | 0.037 |
| Achromatopsia (no color) | #555555 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0918
#AD0918
oklch(47.4% 0.188 26.1)
- #006872
#006872
oklch(47.3% 0.081 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0918, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rufous #AE2012 ΔE 0.021
- Firebrick #B22222 ΔE 0.025
- Brown #A52A2A ΔE 0.030
- Rust Red #AA2704 ΔE 0.031
- Rouge #AB1239 ΔE 0.035
- Scarlet #BE0119 ΔE 0.035
- Burnt Red #9F2305 ΔE 0.036
- Carmine #9D0216 ΔE 0.036
Use #AD0918 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.