#AC4E77
Closest named color: Light Plum (#9D5783). oklch(55.5% 0.131 354.8), rgb(172, 78, 119).
Aa
White text reads best on this color (5.10:1).
About this color
#AC4E77 is a medium-dark, moderately saturated red. In OKLCH its lightness is 55%, its chroma 0.131 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.034 away. White text reads best on it, at 5.10:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.11:1 |
| White text | 5.10:1 |
Values
| HEX | #AC4E77 |
| RGB | rgb(172, 78, 119) |
| HSL | hsl(334, 38%, 49%) |
| OKLCH | oklch(55.5% 0.131 354.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC4E77 | 5.10:1 | AA | Lc -80.1 | Fine for body text |
| Black text on #AC4E77 | 4.11:1 | AA large text | Lc 29.3 | Dividers and decoration only |
| #AC4E77 text on white | 5.10:1 | AA | Lc 74.8 | Content text, not long reading |
| #AC4E77 text on black | 4.11:1 | AA large text | Lc -27.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1DA
oklch(88.6% 0.032 355.6)
-
Step 300
300
#E1B1C3
oklch(80.9% 0.06 354.1)
-
Step 400
400
#D088A4
oklch(70.8% 0.095 354.8)
-
Step 500
500
#C1688D
oklch(63% 0.121 354.8)
-
Step 600
600 (this color)
#AC4E77
oklch(55.5% 0.131 354.8)
-
Step 700
700
#943F64
oklch(49.2% 0.122 355.3)
-
Step 800
800
#783452
oklch(42.7% 0.101 354.6)
-
Step 900
900
#612E44
oklch(37.7% 0.079 354.4)
-
Step 950
950
#391B28
oklch(26.9% 0.051 353.6)
#AC4E77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B6378 | 0.144 |
| Deuteranopia (no green cones) | #747475 | 0.131 |
| Tritanopia (no blue cones) | #B8495D | 0.043 |
| Achromatopsia (no color) | #6E6E6E | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC4E77
#AC4E77
oklch(55.5% 0.131 354.8)
- #00866F
#00866F
oklch(55.4% 0.104 175)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC4E77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.034
- Dark Rose #B5485D ΔE 0.041
- Light Burgundy #A8415B ΔE 0.044
- Light Maroon #A24857 ΔE 0.051
- Deep Rose #C74767 ΔE 0.055
- Dark Pink #CB416B ΔE 0.060
- Dusty Red #B9484E ΔE 0.062
- Dusky Purple #895B7B ΔE 0.067
Use #AC4E77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.