#AC4994
Closest named color: Light Plum (#9D5783). oklch(56% 0.157 337.9), rgb(172, 73, 148).
Aa
White text reads best on this color (5.07:1).
About this color
#AC4994 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.157 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.051 away. White text reads best on it, at 5.07:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.13:1 |
| White text | 5.07:1 |
Values
| HEX | #AC4994 |
| RGB | rgb(172, 73, 148) |
| HSL | hsl(315, 40%, 48%) |
| OKLCH | oklch(56% 0.157 337.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC4994 | 5.07:1 | AA | Lc -79.9 | Fine for body text |
| Black text on #AC4994 | 4.13:1 | AA large text | Lc 29.6 | Dividers and decoration only |
| #AC4994 text on white | 5.07:1 | AA | Lc 74.5 | Content text, not long reading |
| #AC4994 text on black | 4.13:1 | AA large text | Lc -27.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#EBD0E2
oklch(88.5% 0.038 338.1)
-
Step 300
300
#E0AFD1
oklch(80.9% 0.072 337.7)
-
Step 400
400
#CE84B9
oklch(70.6% 0.113 337.9)
-
Step 500
500
#C063A8
oklch(63.1% 0.146 337.8)
-
Step 600
600 (this color)
#AC4994
oklch(56% 0.157 337.9)
-
Step 700
700
#92397D
oklch(49.1% 0.145 337.8)
-
Step 800
800
#773066
oklch(42.8% 0.121 337.8)
-
Step 900
900
#602B53
oklch(37.7% 0.094 337.5)
-
Step 950
950
#391A31
oklch(27.1% 0.06 337.7)
#AC4994 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C6596 | 0.166 |
| Deuteranopia (no green cones) | #697491 | 0.147 |
| Tritanopia (no blue cones) | #B54D68 | 0.075 |
| Achromatopsia (no color) | #6E6E6E | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC4994
#AC4994
oklch(56% 0.157 337.9)
- #008B55
#008B55
oklch(56.1% 0.132 157.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC4994, closest first.
No curated palette has a color within ΔE 0.04 of #AC4994.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.051
- Purply #983FB2 ΔE 0.071
- Light Eggplant #894585 ΔE 0.072
- Warm Purple #952E8F ΔE 0.074
- Medium Violet Red #C71585 ΔE 0.075
- Amethyst #9B5FC0 ΔE 0.079
- Purpley Pink #C83CB9 ΔE 0.079
- Dark Lilac #9C6DA5 ΔE 0.082
Use #AC4994 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.