#AC4978
Closest named color: Light Plum (#9D5783). oklch(54.8% 0.139 353), rgb(172, 73, 120).
Aa
White text reads best on this color (5.27:1).
About this color
#AC4978 is a medium-dark, moderately saturated red. In OKLCH its lightness is 55%, its chroma 0.139 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.038 away. White text reads best on it, at 5.27:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.97:1 |
| White text | 5.27:1 |
Values
| HEX | #AC4978 |
| RGB | rgb(172, 73, 120) |
| HSL | hsl(332, 40%, 48%) |
| OKLCH | oklch(54.8% 0.139 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC4978 | 5.27:1 | AA | Lc -81.0 | Fine for body text |
| Black text on #AC4978 | 3.97:1 | AA large text | Lc 28.4 | Dividers and decoration only |
| #AC4978 text on white | 5.27:1 | AA | Lc 75.7 | Fine for body text |
| #AC4978 text on black | 3.97:1 | AA large text | Lc -26.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#EDD0DB
oklch(88.5% 0.035 352.9)
-
Step 300
300
#E2B0C4
oklch(80.8% 0.063 352.7)
-
Step 400
400
#D186A6
oklch(70.6% 0.1 352.8)
-
Step 500
500
#C36690
oklch(63% 0.128 352.9)
-
Step 600
600 (this color)
#AC4978
oklch(54.8% 0.139 353)
-
Step 700
700
#963C67
oklch(49.2% 0.13 353.1)
-
Step 800
800
#7A3254
oklch(42.7% 0.108 353.1)
-
Step 900
900
#622D45
oklch(37.7% 0.082 353.3)
-
Step 950
950
#3A1B29
oklch(27.1% 0.053 352.7)
#AC4978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #576179 | 0.153 |
| Deuteranopia (no green cones) | #717276 | 0.138 |
| Tritanopia (no blue cones) | #B8445B | 0.048 |
| Achromatopsia (no color) | #6C6C6C | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC4978
#AC4978
oklch(54.8% 0.139 353)
- #00856B
#00856B
oklch(55% 0.106 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC4978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.038
- Light Burgundy #A8415B ΔE 0.044
- Dark Rose #B5485D ΔE 0.045
- Light Maroon #A24857 ΔE 0.054
- Deep Rose #C74767 ΔE 0.058
- Dark Pink #CB416B ΔE 0.061
- Dusty Red #B9484E ΔE 0.067
- Dusky Purple #895B7B ΔE 0.071
Use #AC4978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.