#AC4777
Closest named color: Light Plum (#9D5783). oklch(54.5% 0.142 353.2), rgb(172, 71, 119).
Aa
White text reads best on this color (5.35:1).
About this color
#AC4777 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.142 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.041 away. White text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #AC4777 |
| RGB | rgb(172, 71, 119) |
| HSL | hsl(331, 42%, 48%) |
| OKLCH | oklch(54.5% 0.142 353.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC4777 | 5.35:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #AC4777 | 3.92:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #AC4777 text on white | 5.35:1 | AA | Lc 76.1 | Fine for body text |
| #AC4777 text on black | 3.92:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EDD0DB
oklch(88.5% 0.035 352.9)
-
Step 300
300
#E3B0C4
oklch(80.9% 0.065 353.2)
-
Step 400
400
#D285A6
oklch(70.6% 0.103 352.8)
-
Step 500
500
#C46590
oklch(63% 0.13 353)
-
Step 600
600 (this color)
#AC4777
oklch(54.5% 0.142 353.2)
-
Step 700
700
#973B67
oklch(49.2% 0.132 353.3)
-
Step 800
800
#7A3154
oklch(42.6% 0.11 352.8)
-
Step 900
900
#632C45
oklch(37.7% 0.085 353.4)
-
Step 950
950
#3A1A29
oklch(26.9% 0.055 351.9)
#AC4777 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #555F78 | 0.156 |
| Deuteranopia (no green cones) | #717175 | 0.140 |
| Tritanopia (no blue cones) | #B8415A | 0.048 |
| Achromatopsia (no color) | #6B6B6B | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC4777
#AC4777
oklch(54.5% 0.142 353.2)
- #00836B
#00836B
oklch(54.4% 0.104 173.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC4777, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.041
- Light Burgundy #A8415B ΔE 0.042
- Dark Rose #B5485D ΔE 0.045
- Light Maroon #A24857 ΔE 0.053
- Deep Rose #C74767 ΔE 0.059
- Dark Pink #CB416B ΔE 0.061
- Dusty Red #B9484E ΔE 0.068
- Dusky Purple #895B7B ΔE 0.073
Use #AC4777 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.