#AC3990
Closest named color: Warm Purple (#952E8F). oklch(53.9% 0.178 338.9), rgb(172, 57, 144).
Aa
White text reads best on this color (5.61:1).
About this color
#AC3990 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.178 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.054 away. White text reads best on it, at 5.61:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.74:1 |
| White text | 5.61:1 |
Values
| HEX | #AC3990 |
| RGB | rgb(172, 57, 144) |
| HSL | hsl(315, 50%, 45%) |
| OKLCH | oklch(53.9% 0.178 338.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC3990 | 5.61:1 | AA | Lc -82.5 | Fine for body text |
| Black text on #AC3990 | 3.74:1 | AA large text | Lc 26.9 | Dividers and decoration only |
| #AC3990 text on white | 5.61:1 | AA | Lc 77.2 | Fine for body text |
| #AC3990 text on black | 3.74:1 | AA large text | Lc -24.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE3
oklch(88.4% 0.045 338.7)
-
Step 300
300
#E4ADD2
oklch(80.9% 0.08 338.9)
-
Step 400
400
#D480BB
oklch(70.7% 0.127 338.9)
-
Step 500
500
#C75CAA
oklch(63.1% 0.164 339)
-
Step 600
600 (this color)
#AC3990
oklch(53.9% 0.178 338.9)
-
Step 700
700
#982F7F
oklch(49% 0.166 338.7)
-
Step 800
800
#7C2967
oklch(42.7% 0.136 339.2)
-
Step 900
900
#642754
oklch(37.7% 0.106 338.9)
-
Step 950
950
#3B1731
oklch(26.9% 0.068 339.2)
#AC3990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5C93 | 0.192 |
| Deuteranopia (no green cones) | #626E8D | 0.168 |
| Tritanopia (no blue cones) | #B63D5F | 0.084 |
| Achromatopsia (no color) | #686868 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC3990
#AC3990
oklch(53.9% 0.178 338.9)
- #008353
#008353
oklch(53.8% 0.124 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC3990, closest first.
No curated palette has a color within ΔE 0.04 of #AC3990.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.059
- Purply #983FB2 ΔE 0.067
- Light Eggplant #894585 ΔE 0.070
- Light Plum #9D5783 ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.081
- Red Violet #9E0168 ΔE 0.086
- Light Burgundy #A8415B ΔE 0.089
Use #AC3990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.