#AC347D
Closest named color: Medium Violet Red (#C71585). oklch(52.6% 0.172 347.2), rgb(172, 52, 125).
Aa
White text reads best on this color (5.92:1).
About this color
#AC347D is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.172 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.057 away. White text reads best on it, at 5.92:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.54:1 |
| White text | 5.92:1 |
Values
| HEX | #AC347D |
| RGB | rgb(172, 52, 125) |
| HSL | hsl(324, 54%, 44%) |
| OKLCH | oklch(52.6% 0.172 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC347D | 5.92:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #AC347D | 3.54:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #AC347D text on white | 5.92:1 | AA | Lc 78.7 | Fine for body text |
| #AC347D text on black | 3.54:1 | AA large text | Lc -23.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDE
oklch(88.5% 0.043 348)
-
Step 300
300
#E7ADCA
oklch(81% 0.077 347.5)
-
Step 400
400
#D87FAF
oklch(70.6% 0.124 347.2)
-
Step 500
500
#CB5C9B
oklch(63.1% 0.158 347.4)
-
Step 600
600 (this color)
#AC347D
oklch(52.6% 0.172 347.2)
-
Step 700
700
#9D2F72
oklch(49.2% 0.161 347.1)
-
Step 800
800
#7F295D
oklch(42.7% 0.132 346.9)
-
Step 900
900
#67264C
oklch(37.7% 0.104 347.1)
-
Step 950
950
#3C172C
oklch(26.8% 0.065 347.2)
#AC347D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43577F | 0.191 |
| Deuteranopia (no green cones) | #676B7A | 0.167 |
| Tritanopia (no blue cones) | #B83054 | 0.068 |
| Achromatopsia (no color) | #646464 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC347D
#AC347D
oklch(52.6% 0.172 347.2)
- #007E5D
#007E5D
oklch(52.6% 0.108 166.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC347D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.057
- Warm Purple #952E8F ΔE 0.061
- Light Burgundy #A8415B ΔE 0.065
- Red Violet #9E0168 ΔE 0.067
- Light Eggplant #894585 ΔE 0.070
- Light Plum #9D5783 ΔE 0.070
- Deep Magenta #A0025C ΔE 0.072
- Violet Red #A50055 ΔE 0.073
Use #AC347D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.