#AC327D
Closest named color: Medium Violet Red (#C71585). oklch(52.4% 0.175 347), rgb(172, 50, 125).
Aa
White text reads best on this color (5.98:1).
About this color
#AC327D is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.175 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.056 away. White text reads best on it, at 5.98:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.50:1 |
| White text | 5.98:1 |
Values
| HEX | #AC327D |
| RGB | rgb(172, 50, 125) |
| HSL | hsl(323, 55%, 44%) |
| OKLCH | oklch(52.4% 0.175 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AC327D | 5.98:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AC327D | 3.50:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AC327D text on white | 5.98:1 | AA | Lc 78.9 | Fine for body text |
| #AC327D text on black | 3.50:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDF
oklch(88.5% 0.044 346.4)
-
Step 300
300
#E7ACCA
oklch(80.8% 0.079 347.1)
-
Step 400
400
#D97FB0
oklch(70.8% 0.126 347)
-
Step 500
500
#CC5B9C
oklch(63.1% 0.161 347.1)
-
Step 600
600 (this color)
#AC327D
oklch(52.4% 0.175 347)
-
Step 700
700
#9D2E72
oklch(49.1% 0.162 347)
-
Step 800
800
#80285D
oklch(42.8% 0.134 347.1)
-
Step 900
900
#67264C
oklch(37.7% 0.104 347.1)
-
Step 950
950
#3D172D
oklch(27.1% 0.067 346.7)
#AC327D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42567F | 0.193 |
| Deuteranopia (no green cones) | #666B7A | 0.171 |
| Tritanopia (no blue cones) | #B82E53 | 0.070 |
| Achromatopsia (no color) | #636363 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AC327D
#AC327D
oklch(52.4% 0.175 347)
- #007D5D
#007D5D
oklch(52.3% 0.107 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC327D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.056
- Warm Purple #952E8F ΔE 0.060
- Red Violet #9E0168 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.067
- Deep Magenta #A0025C ΔE 0.070
- Light Eggplant #894585 ΔE 0.071
- Violet Red #A50055 ΔE 0.072
- Light Plum #9D5783 ΔE 0.073
Use #AC327D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.