#AC303D

Closest named color: Brown (#A52A2A). oklch(50.2% 0.16 19.4), rgb(172, 48, 61).

Aa

White text reads best on this color (6.47:1).

About this color

#AC303D is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.160 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.027 away. White text reads best on it, at 6.47:1.

Hue familyReds
Lightnessmedium-dark (50%)
Chromavivid (0.160)
Temperaturewarm
Nearest nameBrown (#A52A2A)
Black text3.24:1
White text6.47:1

Values

HEX#AC303D
RGBrgb(172, 48, 61)
HSLhsl(354, 56%, 43%)
OKLCHoklch(50.2% 0.16 19.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AC303D 6.47:1 AA Lc -86.1 Fine for body text
Black text on #AC303D 3.24:1 AA large text Lc 23.1 Dividers and decoration only
#AC303D text on white 6.47:1 AA Lc 81.0 Fine for body text
#AC303D text on black 3.24:1 AA large text Lc -20.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F9E4E4

    oklch(93.6% 0.023 17.6)

  3. Step 200

    200

    #F4CFCE

    oklch(88.6% 0.042 19.8)

  4. Step 300

    300

    #EFADAD

    oklch(81% 0.078 18.9)

  5. Step 400

    400

    #E37F81

    oklch(70.7% 0.124 19.4)

  6. Step 500

    500

    #D85B62

    oklch(63.2% 0.157 19.4)

  7. Step 600

    600

    #C33B49

    oklch(55.5% 0.172 19.1)

  8. Step 700

    700 (this color)

    #AC303D

    oklch(50.2% 0.16 19.4)

  9. Step 800

    800

    #892730

    oklch(42.8% 0.132 19.7)

  10. Step 900

    900

    #6E252B

    oklch(37.6% 0.104 18.8)

  11. Step 950

    950

    #411719

    oklch(27% 0.066 19.7)

Export this scale for Tailwind in the Tailwind colors tool

#AC303D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#524D3D0.174
Deuteranopia (no green cones)#7168390.162
Tritanopia (no blue cones)#BD07360.042
Achromatopsia (no color)#5E5E5E0.161

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AC303D

    #AC303D

    oklch(50.2% 0.16 19.4)

  • #007276

    #007276

    oklch(50.1% 0.085 199.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AC303D

    #AC303D

    oklch(50.2% 0.16 19.4)

  • #A13271

    #A13271

    oklch(50.1% 0.159 349.4)

  • #9E4700

    #9E4700

    oklch(50.2% 0.134 49.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AC303D

    #AC303D

    oklch(50.2% 0.16 19.4)

  • #00765A

    #00765A

    oklch(50.3% 0.101 169)

  • #006E91

    #006E91

    oklch(50.3% 0.099 229)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AC303D

    #AC303D

    oklch(50.2% 0.16 19.4)

  • #267800

    #267800

    oklch(50.3% 0.16 139.4)

  • #245FBD

    #245FBD

    oklch(50.1% 0.16 259.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AC303D

    #AC303D

    oklch(50.2% 0.16 19.4)

  • #696800

    #696800

    oklch(50.2% 0.109 109.1)

  • #007276

    #007276

    oklch(50.1% 0.085 199.1)

  • #654EB7

    #654EB7

    oklch(50.3% 0.159 289.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AC303D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AC303D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.