#AB3790
Closest named color: Warm Purple (#952E8F). oklch(53.5% 0.18 338.4), rgb(171, 55, 144).
Aa
White text reads best on this color (5.70:1).
About this color
#AB3790 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.180 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.050 away. White text reads best on it, at 5.70:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.68:1 |
| White text | 5.70:1 |
Values
| HEX | #AB3790 |
| RGB | rgb(171, 55, 144) |
| HSL | hsl(314, 51%, 44%) |
| OKLCH | oklch(53.5% 0.18 338.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AB3790 | 5.70:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #AB3790 | 3.68:1 | AA large text | Lc 26.5 | Dividers and decoration only |
| #AB3790 text on white | 5.70:1 | AA | Lc 77.6 | Fine for body text |
| #AB3790 text on black | 3.68:1 | AA large text | Lc -24.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE3
oklch(88.4% 0.045 338.7)
-
Step 300
300
#E4ADD3
oklch(81% 0.081 338.1)
-
Step 400
400
#D47FBC
oklch(70.6% 0.13 338.2)
-
Step 500
500
#C75CAB
oklch(63.2% 0.165 338.5)
-
Step 600
600 (this color)
#AB3790
oklch(53.5% 0.18 338.4)
-
Step 700
700
#992F80
oklch(49.2% 0.167 338.7)
-
Step 800
800
#7C2868
oklch(42.6% 0.139 338.5)
-
Step 900
900
#642655
oklch(37.6% 0.108 338)
-
Step 950
950
#3B1732
oklch(27% 0.069 337.9)
#AB3790 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5B93 | 0.194 |
| Deuteranopia (no green cones) | #616D8D | 0.169 |
| Tritanopia (no blue cones) | #B43C5E | 0.086 |
| Achromatopsia (no color) | #666666 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AB3790
#AB3790
oklch(53.5% 0.18 338.4)
- #008251
#008251
oklch(53.5% 0.124 158.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AB3790, closest first.
No curated palette has a color within ΔE 0.04 of #AB3790.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.050
- Medium Violet Red #C71585 ΔE 0.060
- Purply #983FB2 ΔE 0.066
- Light Eggplant #894585 ΔE 0.070
- Light Plum #9D5783 ΔE 0.075
- Purpley Pink #C83CB9 ΔE 0.082
- Red Violet #9E0168 ΔE 0.083
- Light Burgundy #A8415B ΔE 0.091
Use #AB3790 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.