#AA40BF
Closest named color: Purply (#983FB2). oklch(56.9% 0.206 320.6), rgb(170, 64, 191).
Aa
White text reads best on this color (5.00:1).
About this color
#AA40BF is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.206 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.039 away. White text reads best on it, at 5.00:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.206) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.19:1 |
| White text | 5.00:1 |
Values
| HEX | #AA40BF |
| RGB | rgb(170, 64, 191) |
| HSL | hsl(290, 50%, 50%) |
| OKLCH | oklch(56.9% 0.206 320.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA40BF | 5.00:1 | AA | Lc -79.2 | Fine for body text |
| Black text on #AA40BF | 4.19:1 | AA large text | Lc 30.3 | Non-text elements, placeholder text |
| #AA40BF text on white | 5.00:1 | AA | Lc 73.8 | Content text, not long reading |
| #AA40BF text on black | 4.19:1 | AA large text | Lc -27.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F2E4F5
oklch(93.5% 0.027 320.2)
-
Step 200
200
#E9CFEE
oklch(88.5% 0.05 320.8)
-
Step 300
300
#DCADE6
oklch(80.9% 0.094 320.4)
-
Step 400
400
#C980D9
oklch(70.7% 0.147 320.2)
-
Step 500
500
#BB5BCE
oklch(63.2% 0.189 320.8)
-
Step 600
600 (this color)
#AA40BF
oklch(56.9% 0.206 320.6)
-
Step 700
700
#8E2CA1
oklch(49.1% 0.191 320.6)
-
Step 800
800
#732782
oklch(42.7% 0.157 320.6)
-
Step 900
900
#5D2669
oklch(37.7% 0.123 320.1)
-
Step 950
950
#37173D
oklch(27% 0.078 321.1)
#AA40BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1768C3 | 0.206 |
| Deuteranopia (no green cones) | #4C73BC | 0.176 |
| Tritanopia (no blue cones) | #AB567A | 0.127 |
| Achromatopsia (no color) | #6F6F6F | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA40BF
#AA40BF
oklch(56.9% 0.206 320.6)
- #248F00
#248F00
oklch(56.8% 0.185 140.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA40BF, closest first.
No curated palette has a color within ΔE 0.04 of #AA40BF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.039
- Dark Orchid #9932CC ΔE 0.049
- Medium Orchid #BA55D3 ΔE 0.057
- Purpley Pink #C83CB9 ΔE 0.059
- Amethyst #9B5FC0 ΔE 0.064
- Pinky Purple #C94CBE ΔE 0.067
- Vibrant Purple #AD03DE ΔE 0.073
- Deep Lavender #8D5EB7 ΔE 0.077
Use #AA40BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.