#AA40AC
Closest named color: Purply (#983FB2). oklch(55.8% 0.189 327), rgb(170, 64, 172).
Aa
White text reads best on this color (5.20:1).
About this color
#AA40AC is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.189 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.037 away. White text reads best on it, at 5.20:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.189) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.03:1 |
| White text | 5.20:1 |
Values
| HEX | #AA40AC |
| RGB | rgb(170, 64, 172) |
| HSL | hsl(299, 46%, 46%) |
| OKLCH | oklch(55.8% 0.189 327) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA40AC | 5.20:1 | AA | Lc -80.4 | Fine for body text |
| Black text on #AA40AC | 4.03:1 | AA large text | Lc 29.1 | Dividers and decoration only |
| #AA40AC text on white | 5.20:1 | AA | Lc 75.0 | Content text, not long reading |
| #AA40AC text on black | 4.03:1 | AA large text | Lc -26.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E4F3
oklch(93.5% 0.026 325.8)
-
Step 200
200
#EBCFEA
oklch(88.6% 0.047 327.1)
-
Step 300
300
#DFAEDE
oklch(81% 0.085 327)
-
Step 400
400
#CD81CD
oklch(70.8% 0.136 326.9)
-
Step 500
500
#BE5DBF
oklch(63% 0.174 327)
-
Step 600
600 (this color)
#AA40AC
oklch(55.8% 0.189 327)
-
Step 700
700
#913093
oklch(49.1% 0.176 327)
-
Step 800
800
#762977
oklch(42.6% 0.146 327.2)
-
Step 900
900
#5F2760
oklch(37.6% 0.113 326.9)
-
Step 950
950
#381838
oklch(27% 0.071 327.3)
#AA40AC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3164AF | 0.194 |
| Deuteranopia (no green cones) | #5871A9 | 0.167 |
| Tritanopia (no blue cones) | #AF4E70 | 0.107 |
| Achromatopsia (no color) | #6D6D6D | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA40AC
#AA40AC
oklch(55.8% 0.189 327)
- #008C31
#008C31
oklch(55.8% 0.166 147)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA40AC, closest first.
No curated palette has a color within ΔE 0.04 of #AA40AC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.037
- Purpley Pink #C83CB9 ΔE 0.059
- Warm Purple #952E8F ΔE 0.067
- Amethyst #9B5FC0 ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.069
- Dark Orchid #9932CC ΔE 0.070
- Medium Orchid #BA55D3 ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.076
Use #AA40AC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.