#AA327D
Closest named color: Warm Purple (#952E8F). oklch(52% 0.173 346.4), rgb(170, 50, 125).
Aa
White text reads best on this color (6.06:1).
About this color
#AA327D is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.173 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.056 away. White text reads best on it, at 6.06:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.46:1 |
| White text | 6.06:1 |
Values
| HEX | #AA327D |
| RGB | rgb(170, 50, 125) |
| HSL | hsl(323, 55%, 43%) |
| OKLCH | oklch(52% 0.173 346.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA327D | 6.06:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #AA327D | 3.46:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #AA327D text on white | 6.06:1 | AA | Lc 79.3 | Fine for body text |
| #AA327D text on black | 3.46:1 | AA large text | Lc -22.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CDDF
oklch(88.4% 0.047 346.5)
-
Step 300
300
#E9ABCC
oklch(80.9% 0.084 345.9)
-
Step 400
400
#DC7CB2
oklch(70.7% 0.135 346.3)
-
Step 500
500
#CF579E
oklch(63.1% 0.17 346.5)
-
Step 600
600
#BA3789
oklch(55.6% 0.186 346.4)
-
Step 700
700 (this color)
#AA327D
oklch(52% 0.173 346.4)
-
Step 800
800
#82235F
oklch(42.7% 0.144 346.1)
-
Step 900
900
#69234D
oklch(37.7% 0.112 346.8)
-
Step 950
950
#3E162D
oklch(27.1% 0.07 347.2)
#AA327D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41557F | 0.191 |
| Deuteranopia (no green cones) | #646A7A | 0.169 |
| Tritanopia (no blue cones) | #B62F53 | 0.070 |
| Achromatopsia (no color) | #626262 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA327D
#AA327D
oklch(52% 0.173 346.4)
- #007C5B
#007C5B
oklch(52% 0.107 166.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA327D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.060
- Red Violet #9E0168 ΔE 0.062
- Light Burgundy #A8415B ΔE 0.067
- Deep Magenta #A0025C ΔE 0.068
- Light Eggplant #894585 ΔE 0.068
- Violet Red #A50055 ΔE 0.071
- Dark Fuchsia #9D0759 ΔE 0.072
Use #AA327D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.