#AA327A
Closest named color: Warm Purple (#952E8F). oklch(51.9% 0.171 347.8), rgb(170, 50, 122).
Aa
White text reads best on this color (6.09:1).
About this color
#AA327A is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.171 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.060 away. White text reads best on it, at 6.09:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.44:1 |
| White text | 6.09:1 |
Values
| HEX | #AA327A |
| RGB | rgb(170, 50, 122) |
| HSL | hsl(324, 55%, 43%) |
| OKLCH | oklch(51.9% 0.171 347.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA327A | 6.09:1 | AA | Lc -84.6 | Fine for body text |
| Black text on #AA327A | 3.44:1 | AA large text | Lc 24.7 | Dividers and decoration only |
| #AA327A text on white | 6.09:1 | AA | Lc 79.4 | Fine for body text |
| #AA327A text on black | 3.44:1 | AA large text | Lc -22.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CDDF
oklch(88.4% 0.047 346.5)
-
Step 300
300
#EAABCA
oklch(80.9% 0.084 348.1)
-
Step 400
400
#DC7CAF
oklch(70.6% 0.133 347.9)
-
Step 500
500
#D0579C
oklch(63.2% 0.17 347.8)
-
Step 600
600
#BB3786
oklch(55.6% 0.185 348)
-
Step 700
700 (this color)
#AA327A
oklch(51.9% 0.171 347.8)
-
Step 800
800
#82245D
oklch(42.7% 0.141 347.5)
-
Step 900
900
#69234C
oklch(37.6% 0.111 347.6)
-
Step 950
950
#3E162C
oklch(27% 0.069 348.6)
#AA327A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42557C | 0.190 |
| Deuteranopia (no green cones) | #656A77 | 0.169 |
| Tritanopia (no blue cones) | #B62E51 | 0.068 |
| Achromatopsia (no color) | #626262 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA327A
#AA327A
oklch(51.9% 0.171 347.8)
- #007B5D
#007B5D
oklch(51.8% 0.104 168.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA327A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.060
- Medium Violet Red #C71585 ΔE 0.061
- Red Violet #9E0168 ΔE 0.061
- Light Burgundy #A8415B ΔE 0.063
- Deep Magenta #A0025C ΔE 0.065
- Violet Red #A50055 ΔE 0.067
- Light Eggplant #894585 ΔE 0.069
- Dark Fuchsia #9D0759 ΔE 0.070
Use #AA327A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.