#A94D78
Closest named color: Light Plum (#9D5783). oklch(55% 0.13 353), rgb(169, 77, 120).
Aa
White text reads best on this color (5.22:1).
About this color
#A94D78 is a medium-dark, moderately saturated red. In OKLCH its lightness is 55%, its chroma 0.130 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.031 away. White text reads best on it, at 5.22:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.01:1 |
| White text | 5.22:1 |
Values
| HEX | #A94D78 |
| RGB | rgb(169, 77, 120) |
| HSL | hsl(332, 37%, 48%) |
| OKLCH | oklch(55% 0.13 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A94D78 | 5.22:1 | AA | Lc -80.8 | Fine for body text |
| Black text on #A94D78 | 4.01:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #A94D78 text on white | 5.22:1 | AA | Lc 75.4 | Fine for body text |
| #A94D78 text on black | 4.01:1 | AA large text | Lc -26.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#EBD1DB
oklch(88.5% 0.032 352.5)
-
Step 300
300
#E0B2C4
oklch(81% 0.058 353.1)
-
Step 400
400
#CE88A6
oklch(70.6% 0.093 352.4)
-
Step 500
500
#C06990
oklch(63.1% 0.12 352.8)
-
Step 600
600 (this color)
#A94D78
oklch(55% 0.13 353)
-
Step 700
700
#933F67
oklch(49.1% 0.122 352.8)
-
Step 800
800
#773554
oklch(42.7% 0.1 352.7)
-
Step 900
900
#602E45
oklch(37.5% 0.078 352.6)
-
Step 950
950
#391C28
oklch(27.1% 0.049 354.6)
#A94D78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #596279 | 0.142 |
| Deuteranopia (no green cones) | #727376 | 0.130 |
| Tritanopia (no blue cones) | #B4485D | 0.044 |
| Achromatopsia (no color) | #6C6C6C | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A94D78
#A94D78
oklch(55% 0.13 353)
- #00856B
#00856B
oklch(55% 0.106 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A94D78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.031
- Light Burgundy #A8415B ΔE 0.044
- Dark Rose #B5485D ΔE 0.045
- Light Maroon #A24857 ΔE 0.051
- Deep Rose #C74767 ΔE 0.061
- Dusky Purple #895B7B ΔE 0.063
- Dark Pink #CB416B ΔE 0.066
- Dusty Red #B9484E ΔE 0.067
Use #A94D78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.