#A7739D
Closest named color: Dark Lilac (#9C6DA5). oklch(62.3% 0.087 333.6), rgb(167, 115, 157).
Aa
Black text reads best on this color (5.58:1).
About this color
#A7739D is a medium-light, moderately saturated purple. In OKLCH its lightness is 62%, its chroma 0.087 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lilac (#9C6DA5), ΔE 0.031 away. Black text reads best on it, at 5.58:1.
| Hue family | Purples |
| Lightness | medium-light (62%) |
| Chroma | moderately saturated (0.087) |
| Temperature | in between |
| Nearest name | Dark Lilac (#9C6DA5) |
| Black text | 5.58:1 |
| White text | 3.76:1 |
Values
| HEX | #A7739D |
| RGB | rgb(167, 115, 157) |
| HSL | hsl(312, 23%, 55%) |
| OKLCH | oklch(62.3% 0.087 333.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A7739D | 3.76:1 | AA large text | Lc -70.6 | Content text, not long reading |
| Black text on #A7739D | 5.58:1 | AA | Lc 39.0 | Non-text elements, placeholder text |
| #A7739D text on white | 3.76:1 | AA large text | Lc 65.1 | Content text, not long reading |
| #A7739D text on black | 5.58:1 | AA | Lc -36.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7ED
oklch(93.6% 0.012 334.1)
-
Step 200
200
#E3D4E0
oklch(88.6% 0.023 332.4)
-
Step 300
300
#D2B7CC
oklch(80.9% 0.042 333.6)
-
Step 400
400
#BB91B3
oklch(70.7% 0.068 333)
-
Step 500
500 (this color)
#A7739D
oklch(62.3% 0.087 333.6)
-
Step 600
600
#955E8A
oklch(55.7% 0.094 334.3)
-
Step 700
700
#7E4D76
oklch(49.1% 0.088 332.9)
-
Step 800
800
#673F60
oklch(42.7% 0.074 333.3)
-
Step 900
900
#54364E
oklch(37.7% 0.056 334.1)
-
Step 950
950
#31202E
oklch(27% 0.035 332.9)
#A7739D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #737F9F | 0.083 |
| Deuteranopia (no green cones) | #7F869B | 0.078 |
| Tritanopia (no blue cones) | #AC7582 | 0.044 |
| Achromatopsia (no color) | #848484 | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A7739D
#A7739D
oklch(62.3% 0.087 333.6)
- #5B966E
#5B966E
oklch(62.1% 0.087 153.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A7739D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lilac #9C6DA5 ΔE 0.031
- Faded Purple #916E99 ΔE 0.041
- Soft Purple #A66FB5 ΔE 0.041
- Mauve #AE7181 ΔE 0.043
- Heather #A484AC ΔE 0.043
- Purpley Grey #947E94 ΔE 0.046
- Dusty Lavender #AC86A8 ΔE 0.049
- Wisteria #A87DC2 ΔE 0.055
Use #A7739D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.