#A74C99
Closest named color: Light Plum (#9D5783). oklch(55.9% 0.153 333.6), rgb(167, 76, 153).
Aa
White text reads best on this color (5.07:1).
About this color
#A74C99 is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.153 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.050 away. White text reads best on it, at 5.07:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.13:1 |
| White text | 5.07:1 |
Values
| HEX | #A74C99 |
| RGB | rgb(167, 76, 153) |
| HSL | hsl(309, 37%, 48%) |
| OKLCH | oklch(55.9% 0.153 333.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A74C99 | 5.07:1 | AA | Lc -79.9 | Fine for body text |
| Black text on #A74C99 | 4.13:1 | AA large text | Lc 29.5 | Dividers and decoration only |
| #A74C99 text on white | 5.07:1 | AA | Lc 74.5 | Content text, not long reading |
| #A74C99 text on black | 4.13:1 | AA large text | Lc -27.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EAD0E4
oklch(88.5% 0.039 333.8)
-
Step 300
300
#DDB1D3
oklch(81% 0.068 334.3)
-
Step 400
400
#CA86BD
oklch(70.7% 0.11 333.8)
-
Step 500
500
#BB66AD
oklch(63.1% 0.141 333.5)
-
Step 600
600 (this color)
#A74C99
oklch(55.9% 0.153 333.6)
-
Step 700
700
#8E3C82
oklch(49.1% 0.142 333.5)
-
Step 800
800
#743269
oklch(42.8% 0.118 334.2)
-
Step 900
900
#5E2D56
oklch(37.8% 0.092 333.7)
-
Step 950
950
#371B32
oklch(27.1% 0.057 334)
#A74C99 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B669C | 0.156 |
| Deuteranopia (no green cones) | #667396 | 0.139 |
| Tritanopia (no blue cones) | #AE526C | 0.078 |
| Achromatopsia (no color) | #6E6E6E | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A74C99
#A74C99
oklch(55.9% 0.153 333.6)
- #008B4B
#008B4B
oklch(55.9% 0.142 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A74C99, closest first.
No curated palette has a color within ΔE 0.04 of #A74C99.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.050
- Purply #983FB2 ΔE 0.062
- Light Eggplant #894585 ΔE 0.067
- Amethyst #9B5FC0 ΔE 0.068
- Deep Lavender #8D5EB7 ΔE 0.070
- Warm Purple #952E8F ΔE 0.072
- Dark Lilac #9C6DA5 ΔE 0.075
- Purpley Pink #C83CB9 ΔE 0.082
Use #A74C99 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.