#A74681
Closest named color: Light Plum (#9D5783). oklch(54% 0.145 345.5), rgb(167, 70, 129).
Aa
White text reads best on this color (5.47:1).
About this color
#A74681 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.145 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.039 away. White text reads best on it, at 5.47:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.83:1 |
| White text | 5.47:1 |
Values
| HEX | #A74681 |
| RGB | rgb(167, 70, 129) |
| HSL | hsl(324, 41%, 46%) |
| OKLCH | oklch(54% 0.145 345.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A74681 | 5.47:1 | AA | Lc -82.1 | Fine for body text |
| Black text on #A74681 | 3.83:1 | AA large text | Lc 27.3 | Dividers and decoration only |
| #A74681 text on white | 5.47:1 | AA | Lc 76.7 | Fine for body text |
| #A74681 text on black | 3.83:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5ED
oklch(93.6% 0.019 344)
-
Step 200
200
#ECD0DE
oklch(88.5% 0.036 346.2)
-
Step 300
300
#E1B0CA
oklch(80.9% 0.066 345.5)
-
Step 400
400
#CF86AF
oklch(70.7% 0.103 345.3)
-
Step 500
500
#C1659B
oklch(63% 0.134 345.4)
-
Step 600
600 (this color)
#A74681
oklch(54% 0.145 345.5)
-
Step 700
700
#943B71
oklch(49.1% 0.135 345.8)
-
Step 800
800
#78325C
oklch(42.8% 0.111 345.8)
-
Step 900
900
#612C4C
oklch(37.6% 0.088 345)
-
Step 950
950
#391A2C
oklch(26.9% 0.056 345.6)
#A74681 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5F83 | 0.156 |
| Deuteranopia (no green cones) | #6A6F7F | 0.140 |
| Tritanopia (no blue cones) | #B1455E | 0.058 |
| Achromatopsia (no color) | #696969 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A74681
#A74681
oklch(54% 0.145 345.5)
- #00835F
#00835F
oklch(54.1% 0.113 165.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A74681, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.039
- Light Burgundy #A8415B ΔE 0.057
- Light Eggplant #894585 ΔE 0.059
- Dark Rose #B5485D ΔE 0.065
- Light Maroon #A24857 ΔE 0.068
- Dusky Purple #895B7B ΔE 0.071
- Warm Purple #952E8F ΔE 0.072
- Dull Purple #84597E ΔE 0.074
Use #A74681 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.