#A74394
Closest named color: Warm Purple (#952E8F). oklch(54.5% 0.163 335.7), rgb(167, 67, 148).
Aa
White text reads best on this color (5.42:1).
About this color
#A74394 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.163 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.057 away. White text reads best on it, at 5.42:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.87:1 |
| White text | 5.42:1 |
Values
| HEX | #A74394 |
| RGB | rgb(167, 67, 148) |
| HSL | hsl(311, 43%, 46%) |
| OKLCH | oklch(54.5% 0.163 335.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A74394 | 5.42:1 | AA | Lc -81.7 | Fine for body text |
| Black text on #A74394 | 3.87:1 | AA large text | Lc 27.7 | Dividers and decoration only |
| #A74394 text on white | 5.42:1 | AA | Lc 76.4 | Fine for body text |
| #A74394 text on black | 3.87:1 | AA large text | Lc -25.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#EBCFE4
oklch(88.4% 0.042 334.7)
-
Step 300
300
#E0AFD3
oklch(80.9% 0.074 336)
-
Step 400
400
#CE84BD
oklch(70.8% 0.117 335.6)
-
Step 500
500
#C062AC
oklch(63.1% 0.151 335.8)
-
Step 600
600 (this color)
#A74394
oklch(54.5% 0.163 335.7)
-
Step 700
700
#923781
oklch(49% 0.151 335.6)
-
Step 800
800
#772F69
oklch(42.8% 0.125 335.8)
-
Step 900
900
#602A55
oklch(37.6% 0.098 335.7)
-
Step 950
950
#391932
oklch(27% 0.063 336.1)
#A74394 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #446097 | 0.171 |
| Deuteranopia (no green cones) | #626F91 | 0.151 |
| Tritanopia (no blue cones) | #AF4865 | 0.081 |
| Achromatopsia (no color) | #6A6A6A | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A74394
#A74394
oklch(54.5% 0.163 335.7)
- #00864D
#00864D
oklch(54.5% 0.133 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A74394, closest first.
No curated palette has a color within ΔE 0.04 of #A74394.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.057
- Light Plum #9D5783 ΔE 0.058
- Purply #983FB2 ΔE 0.060
- Light Eggplant #894585 ΔE 0.061
- Medium Violet Red #C71585 ΔE 0.075
- Deep Lavender #8D5EB7 ΔE 0.082
- Amethyst #9B5FC0 ΔE 0.083
- Purpley Pink #C83CB9 ΔE 0.083
Use #A74394 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.