#A740A3
Closest named color: Purply (#983FB2). oklch(54.9% 0.18 329.3), rgb(167, 64, 163).
Aa
White text reads best on this color (5.37:1).
About this color
#A740A3 is a medium-dark, vivid purple. In OKLCH its lightness is 55%, its chroma 0.180 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.040 away. White text reads best on it, at 5.37:1.
| Hue family | Purples |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.90:1 |
| White text | 5.37:1 |
Values
| HEX | #A740A3 |
| RGB | rgb(167, 64, 163) |
| HSL | hsl(302, 45%, 45%) |
| OKLCH | oklch(54.9% 0.18 329.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A740A3 | 5.37:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #A740A3 | 3.90:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #A740A3 text on white | 5.37:1 | AA | Lc 76.0 | Fine for body text |
| #A740A3 text on black | 3.90:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F2
oklch(93.7% 0.023 327.9)
-
Step 200
200
#EBCFE8
oklch(88.5% 0.045 329.4)
-
Step 300
300
#DFAEDA
oklch(80.9% 0.081 329.7)
-
Step 400
400
#CD82C8
oklch(70.8% 0.129 329.2)
-
Step 500
500
#BE5FB9
oklch(63% 0.165 329.3)
-
Step 600
600 (this color)
#A740A3
oklch(54.9% 0.18 329.3)
-
Step 700
700
#91338E
oklch(49.1% 0.167 329.1)
-
Step 800
800
#762C73
oklch(42.8% 0.138 329.3)
-
Step 900
900
#5F285D
oklch(37.6% 0.108 328.9)
-
Step 950
950
#381836
oklch(26.9% 0.069 329.6)
#A740A3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3762A6 | 0.185 |
| Deuteranopia (no green cones) | #5A6FA0 | 0.160 |
| Tritanopia (no blue cones) | #AD4C6C | 0.098 |
| Achromatopsia (no color) | #6A6A6A | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A740A3
#A740A3
oklch(54.9% 0.18 329.3)
- #00893A
#00893A
oklch(55% 0.155 149.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A740A3, closest first.
No curated palette has a color within ΔE 0.04 of #A740A3.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.040
- Warm Purple #952E8F ΔE 0.057
- Purpley Pink #C83CB9 ΔE 0.070
- Amethyst #9B5FC0 ΔE 0.073
- Light Eggplant #894585 ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.076
- Dark Orchid #9932CC ΔE 0.079
- Light Plum #9D5783 ΔE 0.079
Use #A740A3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.