#A740A0
Closest named color: Purply (#983FB2). oklch(54.7% 0.177 330.4), rgb(167, 64, 160).
Aa
White text reads best on this color (5.40:1).
About this color
#A740A0 is a medium-dark, vivid purple. In OKLCH its lightness is 55%, its chroma 0.177 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.043 away. White text reads best on it, at 5.40:1.
| Hue family | Purples |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.177) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.88:1 |
| White text | 5.40:1 |
Values
| HEX | #A740A0 |
| RGB | rgb(167, 64, 160) |
| HSL | hsl(304, 45%, 45%) |
| OKLCH | oklch(54.7% 0.177 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A740A0 | 5.40:1 | AA | Lc -81.6 | Fine for body text |
| Black text on #A740A0 | 3.88:1 | AA large text | Lc 27.9 | Dividers and decoration only |
| #A740A0 text on white | 5.40:1 | AA | Lc 76.2 | Fine for body text |
| #A740A0 text on black | 3.88:1 | AA large text | Lc -25.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EBCFE7
oklch(88.5% 0.044 330.6)
-
Step 300
300
#DFAED9
oklch(80.8% 0.08 330.4)
-
Step 400
400
#CD82C6
oklch(70.7% 0.127 330.2)
-
Step 500
500
#BF60B7
oklch(63.2% 0.162 330.5)
-
Step 600
600 (this color)
#A740A0
oklch(54.7% 0.177 330.4)
-
Step 700
700
#92348B
oklch(49.2% 0.164 330.8)
-
Step 800
800
#762C71
oklch(42.7% 0.136 330.4)
-
Step 900
900
#60295C
oklch(37.8% 0.106 330.3)
-
Step 950
950
#381936
oklch(27.1% 0.067 329.6)
#A740A0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3961A3 | 0.183 |
| Deuteranopia (no green cones) | #5C6F9D | 0.159 |
| Tritanopia (no blue cones) | #AD4A6A | 0.095 |
| Achromatopsia (no color) | #6A6A6A | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A740A0
#A740A0
oklch(54.7% 0.177 330.4)
- #00883E
#00883E
oklch(54.8% 0.15 150.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A740A0, closest first.
No curated palette has a color within ΔE 0.04 of #A740A0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.043
- Warm Purple #952E8F ΔE 0.055
- Light Eggplant #894585 ΔE 0.071
- Purpley Pink #C83CB9 ΔE 0.072
- Amethyst #9B5FC0 ΔE 0.075
- Light Plum #9D5783 ΔE 0.075
- Deep Lavender #8D5EB7 ΔE 0.078
- Medium Violet Red #C71585 ΔE 0.080
Use #A740A0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.