#A74096
Closest named color: Warm Purple (#952E8F). oklch(54.2% 0.169 334.7), rgb(167, 64, 150).
Aa
White text reads best on this color (5.50:1).
About this color
#A74096 is a medium-dark, vivid purple. In OKLCH its lightness is 54%, its chroma 0.169 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.052 away. White text reads best on it, at 5.50:1.
| Hue family | Purples |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.81:1 |
| White text | 5.50:1 |
Values
| HEX | #A74096 |
| RGB | rgb(167, 64, 150) |
| HSL | hsl(310, 45%, 45%) |
| OKLCH | oklch(54.2% 0.169 334.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A74096 | 5.50:1 | AA | Lc -82.1 | Fine for body text |
| Black text on #A74096 | 3.81:1 | AA large text | Lc 27.3 | Dividers and decoration only |
| #A74096 text on white | 5.50:1 | AA | Lc 76.8 | Fine for body text |
| #A74096 text on black | 3.81:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5F0
oklch(93.7% 0.022 334.9)
-
Step 200
200
#ECCFE4
oklch(88.5% 0.043 335.7)
-
Step 300
300
#E0AFD5
oklch(81% 0.076 334.3)
-
Step 400
400
#CF83BF
oklch(70.8% 0.121 334.8)
-
Step 500
500
#C061AF
oklch(63.1% 0.155 334.4)
-
Step 600
600 (this color)
#A74096
oklch(54.2% 0.169 334.7)
-
Step 700
700
#933584
oklch(49.1% 0.158 334.5)
-
Step 800
800
#772D6B
oklch(42.6% 0.13 334.4)
-
Step 900
900
#612957
oklch(37.7% 0.102 334.7)
-
Step 950
950
#391933
oklch(27% 0.064 334.7)
#A74096 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5F99 | 0.178 |
| Deuteranopia (no green cones) | #606E93 | 0.155 |
| Tritanopia (no blue cones) | #AF4765 | 0.086 |
| Achromatopsia (no color) | #696969 | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A74096
#A74096
oklch(54.2% 0.169 334.7)
- #00854A
#00854A
oklch(54.2% 0.135 154.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A74096, closest first.
No curated palette has a color within ΔE 0.04 of #A74096.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.052
- Purply #983FB2 ΔE 0.055
- Light Eggplant #894585 ΔE 0.063
- Light Plum #9D5783 ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.074
- Purpley Pink #C83CB9 ΔE 0.081
- Amethyst #9B5FC0 ΔE 0.084
- Deep Lavender #8D5EB7 ΔE 0.084
Use #A74096 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.