#A73F90
Closest named color: Warm Purple (#952E8F). oklch(53.8% 0.166 337.3), rgb(167, 63, 144).
Aa
White text reads best on this color (5.58:1).
About this color
#A73F90 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.166 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.052 away. White text reads best on it, at 5.58:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.75:1 |
| White text | 5.58:1 |
Values
| HEX | #A73F90 |
| RGB | rgb(167, 63, 144) |
| HSL | hsl(313, 45%, 45%) |
| OKLCH | oklch(53.8% 0.166 337.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A73F90 | 5.58:1 | AA | Lc -82.5 | Fine for body text |
| Black text on #A73F90 | 3.75:1 | AA large text | Lc 26.9 | Dividers and decoration only |
| #A73F90 text on white | 5.58:1 | AA | Lc 77.2 | Fine for body text |
| #A73F90 text on black | 3.75:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AFD2
oklch(81% 0.074 337.5)
-
Step 400
400
#D083BB
oklch(70.8% 0.118 337.5)
-
Step 500
500
#C261AA
oklch(63.2% 0.152 337.5)
-
Step 600
600 (this color)
#A73F90
oklch(53.8% 0.166 337.3)
-
Step 700
700
#94357F
oklch(49% 0.154 337.4)
-
Step 800
800
#782D68
oklch(42.6% 0.128 336.8)
-
Step 900
900
#612954
oklch(37.5% 0.1 337.2)
-
Step 950
950
#391931
oklch(26.9% 0.062 337.5)
#A73F90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425E92 | 0.176 |
| Deuteranopia (no green cones) | #626E8D | 0.155 |
| Tritanopia (no blue cones) | #B04462 | 0.080 |
| Achromatopsia (no color) | #686868 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A73F90
#A73F90
oklch(53.8% 0.166 337.3)
- #00834F
#00834F
oklch(53.7% 0.127 157.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A73F90, closest first.
No curated palette has a color within ΔE 0.04 of #A73F90.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.052
- Light Eggplant #894585 ΔE 0.060
- Light Plum #9D5783 ΔE 0.061
- Purply #983FB2 ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.071
- Light Burgundy #A8415B ΔE 0.085
- Purpley Pink #C83CB9 ΔE 0.087
- Red Violet #9E0168 ΔE 0.089
Use #A73F90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.