#A73F7B
Closest named color: Light Plum (#9D5783). oklch(52.9% 0.152 347.8), rgb(167, 63, 123).
Aa
White text reads best on this color (5.76:1).
About this color
#A73F7B is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.152 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.051 away. White text reads best on it, at 5.76:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.64:1 |
| White text | 5.76:1 |
Values
| HEX | #A73F7B |
| RGB | rgb(167, 63, 123) |
| HSL | hsl(325, 45%, 45%) |
| OKLCH | oklch(52.9% 0.152 347.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A73F7B | 5.76:1 | AA | Lc -83.4 | Fine for body text |
| Black text on #A73F7B | 3.64:1 | AA large text | Lc 25.9 | Dividers and decoration only |
| #A73F7B text on white | 5.76:1 | AA | Lc 78.2 | Fine for body text |
| #A73F7B text on black | 3.64:1 | AA large text | Lc -23.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EDD0DE
oklch(88.6% 0.037 347.1)
-
Step 300
300
#E3AFC8
oklch(80.9% 0.068 348.3)
-
Step 400
400
#D384AD
oklch(70.8% 0.109 347.8)
-
Step 500
500
#C56398
oklch(63.1% 0.139 348.2)
-
Step 600
600 (this color)
#A73F7B
oklch(52.9% 0.152 347.8)
-
Step 700
700
#97386F
oklch(49.1% 0.141 347.8)
-
Step 800
800
#7B2F5A
oklch(42.7% 0.117 348.2)
-
Step 900
900
#632B4A
oklch(37.7% 0.09 347.9)
-
Step 950
950
#3A1A2B
oklch(27% 0.056 348.4)
#A73F7B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5A7D | 0.166 |
| Deuteranopia (no green cones) | #686C78 | 0.149 |
| Tritanopia (no blue cones) | #B23C57 | 0.059 |
| Achromatopsia (no color) | #666666 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A73F7B
#A73F7B
oklch(52.9% 0.152 347.8)
- #007F5F
#007F5F
oklch(53% 0.108 167.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A73F7B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.052
- Light Eggplant #894585 ΔE 0.060
- Dark Rose #B5485D ΔE 0.065
- Light Maroon #A24857 ΔE 0.065
- Warm Purple #952E8F ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.074
- Dark Pink #CB416B ΔE 0.078
Use #A73F7B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.